News Articles
- May 12 2025
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- 227 recent views
Optimising for Brand SEO
While traditional SEO often focuses on broad, generic keywords, brand-focused SEO focuses on specific product lines, brand names, and company-related terms.
Optimising for Brand SEO
- Apr 15 2025
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- 437 recent views
Google Stays Dominant in the Age of AI
Google is busy building the AI that is shaping the future of search.
Google Stays Dominant in the Age of AI
- Apr 04 2025
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- 470 recent views
Alternatives to Booking.com for booking systems
The commercial reality for many accommodation providers is that they are reliant on Booking.com to maintain accommodation sales.
Alternatives to Booking.com for booking systems
- Jan 06 2025
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- 523 recent views
Parasite SEO: the consequences
Parasite SEO is when content is published on a well-established website to take advantage of its strong search rankings, but the content itself does not fit with the main theme or purpose of the website.
Parasite SEO: the consequences
- Nov 21 2024
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- 485 recent views
How is Metadata used in SEO?
Digital marketers and website owners constantly seek ways to boost their website SEO. They often focus on strategies like adding valuable content, optimizing page titles, selecting the right keywords, and obtaining backlinks. Metadata provides additional help in SEO.
How is Metadata used in SEO?
- Sep 05 2023
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- 923 recent views
When NOT to pay for SEO
The most obvious situation when NOT to utilise SEO is when the cost of SEO exceeds the value you would receive in return.
When NOT to pay for SEO
- Aug 24 2022
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- 3059 recent views
SEO Competitor Analysis
If an SEO company approaches you, be wary. Firstly if they are so good at SEO why are they contacting you via phone or email or a paid ad?
SEO Competitor Analysis
- Aug 12 2022
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- 6890 recent views
Evolving eCommerce with SEO
Latest eCommerce evolution - integrating SEO with new ideas and making them work.
Evolving eCommerce with SEO
- Jul 11 2022
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- 1914 recent views
Systems vs Goals
Modern thinking is often geared around achieving goals. Visualising your endpoint. However the problem with this type of strategy is you are inherently failing until you have reached that stated goal.
Systems vs Goals
- May 03 2022
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- 4243 recent views
Twitter for SEO
How to Productively Use Twitter for SEO of websites in 2024. Twitter has provided a platform for a new wave of social and environmental activism, and provides an opportunity for brands to do purpose-driven advertising. This can be harnessed for SEO.
Twitter for SEO
- Jan 25 2022
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- 11278 recent views
SEO Friendly Shopping Carts
With a Shopping Cart there needs to be a balance between functionality and efficiency. Organic search engine results will be an important source of sales.
SEO Friendly Shopping Carts
- Sep 02 2021
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- 3250 recent views
The Rising Cost of SEO
If you are interested in how much you should pay for SEO it may be useful to analyse SEO companies, their structure and their techniques. Perhaps the techniques they use to market to you are interesting as well.
The Rising Cost of SEO
- Apr 21 2021
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- 2090 recent views
Off-page SEO
Off-page SEO is any SEO that occurs outside of that specific page. To Google it is informing what others outside of your site think of your site or page.
Off-page SEO
- Apr 08 2021
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- 2820 recent views
UI design for SEO
User Interface Design (UI) affects the look of a site, the structure, the speed and the retention and action of visitors.
UI design for SEO
- Feb 22 2021
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- 31090 recent views
ACCC and News Corp vs Google and Facebook
News media bargaining code - results seem to be just money moving from Google and Facebook to News Corp and Channel Nine. No addressing the power imbalance. No requirements for News organisations to actually spend the money on journalists. No change to Google search results or Facebook news feeds.
ACCC and News Corp vs Google and Facebook
- Nov 05 2020
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- 2787 recent views
Artificial Intelligence by Google
Artificial intelligence (AI) is enhancing our lives and augmenting our abilities.
Artificial Intelligence by Google
- Jun 01 2020
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- 2479 recent views
Web Video Marketing
The short Instructional Video is more tolerant of unpredictable things that occur while recording and it is a chance for the Presenter to reveal their unique personality, energy, humour, knowledge and enthusiasm for their subject to their viewers.
Web Video Marketing
- Mar 31 2020
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- 2237 recent views
Online Strategies for COVID-19
Working from home is very easy to adjust to. You may find you actually do more work. It is not for everyone or every business. A good SEO strategy helps.
Online Strategies for COVID-19
- Jan 08 2020
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- 2618 recent views
Writing for SEO
We have found Google to be very responsive to well written content. The use of artificial intelligence to determine the quality of writing has been a bonus for SEO companies who favour writing quality.
Writing for SEO
- Dec 13 2019
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- 2710 recent views
Issues with Wordpress
There are pros and cons in any system. As an SEO I have even had success with basic builder systems that come with cheap hosting accounts. Google allows a massive degree of tolerance. The take home from this is, you are going to need an experienced web developer no matter what system you use.
Issues with Wordpress
- Dec 04 2019
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- 2100 recent views
Corporate Governance and Embracing the Web
A small business may simply have a website, and handle enquiries on a case by case basis. These enquiries may come via a phone call or a simple form on the website. How well your website and SEO is integrated into your business can severely affect your growth opportunities.
Corporate Governance and Embracing the Web
- Oct 09 2019
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- 2495 recent views
SEO Tools for Leverage
Discovery is very important. Say I have 20+ Gold Coast SEO clients and 17 websites I own myself, that is roughly 40 sites to monitor and work on. Multiply that by the number of pages and social media accounts for each site and we have a serious logistics issue.
SEO Tools for Leverage
- Oct 09 2018
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- 3107 recent views
Anatomy of a local Google Search
Anatomy of a Google Search - comparing search results on a local search term. Understanding how your site can benefit from a local listing via Google My Business.
Anatomy of a local Google Search
- May 28 2018
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- 5649 recent views
Why a Multi-Skilled SEO offers better value
Sometimes simple things make a dramatic improvement to a website. Google tries to return the best matching sites for a particular query. A Multi-Skilled SEO can offer excellent value.
Why a Multi-Skilled SEO offers better value
- Sep 07 2017
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- 2886 recent views
Sharing your Google Analytics
How to share your Google Analytics information
Sharing your Google Analytics
- Sep 05 2017
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- 3261 recent views
Website speed test claims put to the test
An article in a local paper came with the headline 'Websites warned to get up to speed' - but the authors website failed many fundamental tests.
Website speed test claims put to the test
- May 10 2017
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- 3487 recent views
My Site Dropped out of Google
Has your site dropped out of Google or sits there like a stone?
My Site Dropped out of Google
- Dec 02 2013
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- 3211 recent views
Negative SEO
Negative SEO is where there is a systematic attempt to discredit a site in Google or other search engine. There is a process in dealing with fake bad reviews.
Negative SEO
- Aug 03 2013
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- 4635 recent views
Gold Coast Tradesmen Directory
Check our GC trades directory when you have an emergency
Gold Coast Tradesmen Directory
- Apr 12 2010
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- 3863 recent views
Site Speed is important for Google
Nobody likes a slow website. Have you ever noticed how some sites load much faster than others with seemingly the same type of page?
Site Speed is important for GoogleA Gold Coast SEO and Web Developer