Small Business Success Formula
Aug 23, 2025
Think of this as a practical formula for building a business that grows the right way. If you get the following right - you will succeed.
Need more from your website?
A functional website is no longer a luxury, it is essential.Web development and eCommerce provide an opportunity to align technology with business. Our eCommerce platform has a 100% success rate.
SEO
SEO is the most efficient way to acquire new customers. We have 25+ years of Search Engine Optimisation experience.
Web Development
Responsive website design. Payment systems, Shopping Carts (eCommerce), custom subscription, booking and membership systems.
Phil the founder of goldcoastlogin.com.au is ideally placed to get your site to the top of Google. A background of 13 years as an IT lecturer at Griffith University Gold Coast. Business and IT qualifications, help combine those skills into value for your business.
It is so important to be on the 1st page of Google. 2nd page is relative oblivion. The question is how to do this at a reasonable SEO fee? Success starts at $440 - unmatched SEO value on the Gold Coast.
Our role is to provide you a stream of contacts via your website. We develop unique SEO friendly systems to do this. We do not use WordPress or similar. Most of our clients are using 100% our systems. Statistically proven to work better. I have 8 clients with over 50 monthly invoices and 5 with over 100 monthly invoices.
A smaller multi-skilled SEO team keeps overheads down. We concentrate on niches based on the Gold Coast. Ask us about our Australia wide first page ranking clients as well (below).
This is an example of an eCommerce site working well. Note the steady increase in Organic Search positions as measured by Ahrefs software. The site has continued to improve with multiple Google algorithm changes.
2025 SEO Training
Empower your staff
Learn how search engines work and how to create content and manage your website in ways that improve visibility online.
One to One SEO training with Phil works. It reduces SEO costs and builds internal capability. Phil has 13 years Univeristy lecturing experience across a variety of IT fields.
Learn to leverage AI, choose effective topics, create BLOGs, Images, Slide Shows, Audio, YouTube content, social media posts and measure results using Google Analytics.
6 months free one on one training for new websites.
Updates in Real-Time
Real-Time updates are where we put on the headphones and update the site live. Changes are immediate and feedback is immediate.
Work 1 to 1 with the developer of your site. Most updates are included in our SEO plans. We also provide up to 15 minutes of updates to your site free per month.
Email Marketing
- Craft beautifully styled responsive emails
- Personalise emails to suit the audience
- Retain clients and keep them informed
- Cost effective
Search Engine Optimisation (SEO)
A website is worth very little if it can't be found.
Adding Value
Optimising your website for search engines is critical to obtaining high quality search engine traffic. It doesn't have to cost a lot to do it well.
A Web Developer makes a difference
Our SEO Process is based on value add and high quality content.
Maximising your conversion rate
Conversion rate is the rate of sales or effective contacts per visitor. Hence a well designed site may convert 1 in 20 visitors and a poor or more diverse site may convert 1 in 200 visitors.
We can setup Google Analytics to measure conversions and tailor those conversions for meaningful numbers adding value to your SEO campaign.
You may want to measure how many visitors are signing up to different web forms on different pages and then redesign your site around success.
Gold Coast SEO with a 25 + years difference-:
- How RegEx can benefit SEO
- Using Twitter as an "Activist" to get the Network Effect
- Inhouse SEO Friendly Shopping Cart
- Our SEO Process makes a difference
Our Focus
SEO and web development are our focus. We do not offer pay-per-click or social media services. Just SEO and great websites.
When we generate an improved visitor rate to your site, the next step is to use our unique Email Marketing tool and techniques to retain those visitors. A lot of work goes into finding new visitors, we also need to keep them.
Are you looking for a small team you can work with directly? Experts at coding and the technical aspects of developing complex websites that are simple to use.
Our sites work brilliantly in Google. Quite a lot of research is required to get the balance right in a website. Tactics of over-optimisation can cause issues in 2023 as Google relies more on AI techniques to identify problematic pages.
eCommerce Specialists
Ecommerce SEO is the search engine optimisation of an online store or SEO of your product listings whether they are sold in an online store or other online eCommerce web page.
If you are selling products either brand name or generic there is an SEO strategy for this. Research is the most important factor for SEO success. More so when selling products.
Products need to be named, structured and prioritised depending on value to your ROI and competition.
Products need to be named, structured and prioritised depending on value to your ROI and competition.
Not at all. To add value to your product listings you need to be able to create enhanced (HTML code) product descriptions. We do this for some of our clients.
Some platforms become incredibly complicated once you want to SEO specific products. Simple basic listings (often with the same content as your competitors) will not advance your SEO prospects.
Some platforms become incredibly complicated once you want to SEO specific products. Simple basic listings (often with the same content as your competitors) will not advance your SEO prospects.
When a site is designed around products, hundreds of search queries are activated. The design of the structure produces this. When the site is replaced with a simpler or poorer eCommece site we see results like above. The number of Organic Search Results and the diversity of search terms is dramatically reduced. We have the tools to measure any website's performance.
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SEO Prices Gold Coast
The price you pay for SEO on the Gold Coast is partly determined by what your competition is prepared to pay and the size and techniques of the SEO company. It is easier to maintain a top ranking than to achieve it to begin with. Our prices reflect that. This allows us to establish a strong foundation for a site and allow the client to only pay the cost to maintain that ranking.
A medium to large SEO company or "digital agency" necessarily adds to the cost of your campaign. The lines of communication required within the organisation and the office space will cost you. Just having a sales person in a digital agency costs you a premium.
For us we want to be able to offer value from the $440 per month mark. And we do.
Our current SEO Price Points-:
- Sole Trader or Tradie SEO $440 per month
- $880 per month
- $1100 per month competitive Trade
- $2200 per month Australia Wide Success Multiple Sites
Our SEO Monthly Cost Range
SEO for a website redesign
Most website systems when requiring a design change completely wipe out the previous design and structure in the process. This can be disaterous for SEO.
A website page may look attractive, yet have a very different response in search queries.
Sometimes as little as a paragraph can make a massive difference to the performance of a site.
With a website design upgrade, if a page is not performing as well as the previous page did, we can adjust the new page appropriately.
We can do this easily because we still have a physical working copy of the old page.
Sometimes the structure of a site cannibalises pages making it difficult for Google to determine the main page for a query.
With advanced SEO software we can analyse which pages were regarded as the best fit for a query from your site.
We can also examine this information historically.
When the page Google chooses as the most appropriate page changes, it may indicate an algorithm change.
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A Gold Coast SEO and Web Developer