Email
Email Marketing
Email Marketing
Email marketing remains one of the most cost-effective ways to stay in front of your customers. Done well, a monthly newsletter keeps your business front of mind - so when they need your service, they think of you first.
We offer a complete managed email marketing service for Gold Coast businesses at a fixed monthly price - with a real person helping you every step of the way.
- Beautifully styled responsive HTML emails
- Personalised to each recipient by name
- Open and click tracking per customer
- One person who knows your business
- Your data stays in Australia - always
The Problem with MailChimp
Most small businesses start with MailChimp because it looks easy. And it is - until it isn't.
Hours spent wrestling with templates. Pricing that jumps as your list grows. No one to call when something goes wrong. And your entire customer list sitting on a US server, subject to US law.
How much time do you waste on MailChimp every month? Time you could spend on your actual business?
- Pricing based on list size - grows as you succeed
- No personal support when you need it most
- Your customer data on US servers
- Subject to US law including the Cloud Act
- Data used for their own marketing purposes
- No connection to your website or SEO
Your Data Stays in Australia
Your customer list is your most valuable business asset. It represents years of relationships, trust and hard work.
Under the Australian Privacy Act 1988 you are responsible for how your customer data is handled - even when a third party holds it. A breach at MailChimp can mean liability for your business.
Our system stores everything on Australian servers under Australian law. Your customer data is never sold, never analysed for third party purposes, and never used to train AI models.
- Australian owned and operated
- Australian servers - Gold Coast based
- Australian Privacy Act compliant
- No US jurisdiction - no Cloud Act exposure
- Never sold for marketing purposes
- Never used to train AI models
Simple Fixed Pricing
One fixed monthly price. No contracts. No per-email fees. No price increases as your list grows.
Monthly Newsletter
per month
- One newsletter per month
- We write it from your content
- We send it for you
- Open and click report
- Unlimited subscribers
- Australian data hosting
Fortnightly
per month
- Two newsletters per month
- We write and send both
- Engagement scoring per customer
- List growth strategy
- Unsubscribe management
- Everything in Monthly
Full Management
per month
- Weekly newsletter
- Full CRM management
- Customer segmentation
- Campaign analytics
- Quarterly strategy review
- Everything in Fortnightly
SEO and Email Working Together
Most email marketing services operate in isolation - no connection to your website, your content or your SEO.
Our system is different. Because we manage your website and your SEO as well, your email newsletters are built directly from your existing content - articles that are already working hard for you on Google.
One article. Ranks on Google. Sent as a newsletter. Drives traffic back to your site. Improves engagement metrics. Ranks better. More traffic. Repeat.
- Article content converted to email in one click
- Email drives traffic back to your website
- Improved engagement signals for Google
- One person managing website, SEO and email
- No CSV exports or copy-paste between systems
One Person. One Price. Your Data. Your Rules.
Australian email marketing for Gold Coast businesses. Talk to us about getting your first newsletter out this month.
Get in TouchBenefit from our research
We have been crafting marketing emails for more than 2 decades. In fact we built our own email marketing system with advanced features customised to your website.
01. Hand Coded Emails
The payload of a marketing email makes a difference. Our hand coded emails are designed to work across major email servers and devices. They are lean, mean, fighting machines.
02. Opt in Forms
Gathering opt in customers is the part of our SEO strategies. Designing opt in forms that offer feedback help collect useful contacts and filter out spammers.
03. Special Landing Pages
Need a specific landing page for an email? As a web developer these are part of the same system. No more competing, seperate systems and only one person to help manage your entire marketing needs.
04. Ecommerce advantages
We have our own eCommerce shopping cart system that is incredibly effective at generating sales. This is fully integrated with our email system. They are the same system. No more compatibility issues between different software. You operate it or we can assist. Integrated with Google Analytics.
Managing Lists and Dealing with SPAM
Websites are constantly being targetted by spammers. Some of these attacks are sophisticated, however many are just annoying. Our aim is to reduce the annoyance and time required to manage your email list and issues with spam. We have custom code and our own privately managed servers. We help you manage your email.
Personalise your email campaigns
By building your site, managing your SEO and your email marketing we tailor the system to how your business operates.
Advanced Tracking
Some mail servers actually follow links in emails as part of a security scan before inbox delivery. Under our system we can recognise these automations and adjust the open rate and click rate accordingly. We can track email link clicks on a Customer basis and know if the message was properly downloaded or it was clicked from the text only version. Often they are clicked from the text only version as our emails are designed to read well with or without images.
Google Analytics can reveal a lot about your email campaign
We can check the engagement rate (visitors that stayed longer than 10 seconds) in the Direct row-:
Reduce Overall Marketing Costs
There is a lot of reuse of resources available and cost savings when your Web Developer manages your SEO and Email Marketing. Think of the communication overheads of multiple people.
Benefits of Sending Email from Code
01. Automation of Communication
- Send order confirmations, invoices, receipts
- Notify users of password resets, account changes, or activity alerts
- Trigger emails based on events (e.g. form submission, page visits)
02. Scalability
- Sending to 1 or 1000 users with the same code
- Develop one system and use on multiple sites/applications
03. Dynamic Personalisation
- The recipient's name, purchase info, support ticket, custom links or attached document
- Content based on user preferences, location, or activity
- Auto generate a pdf using your own data
A Gold Coast SEO and Web Developer