SEO Tools for Leverage

SEO Tools for Leverage
  • Oct 9, 2019

SEO Tools for Leverage

The first most important tool for SEO is yourself.

  • Write Code
  • Manage Hosting
  • Create Graphics
  • Create compelling content
  • Know what to do and when (discovery)

Web Programmer at Wok

Let's look at a process I use every day when working on SEO on the Gold Coast.

Discovery

Discovery is very important. Say I have 20+ clients and 17 websites I own myself, that is roughly 40 sites to monitor and work on.
Multiply that by the number of pages and social media accounts for each site and we have a serious logistics issue.
Many SEO's may have sites they link on or people they cooperate with or they may even approach people to find linking opportunities.
All of these approaches can work. My preferred method is to create related sites to backup my clients content and place meaningful content on these sites.
From the get go it is about efficiency - having consistent tools to work with.

This means with a lot of sites to consider I need to 'discover' what content or page needs attention.

  • Which keywords rank
  • Which pages rank (which are about to rank)
  • Which keywords add the most value
Tools which can help in the discovery process-:

Raw server stats - sometimes the simplicity or stats like Awstats can be really helpful. These present information in a one page per month format. An example of a good stat to check is the Google clicks and the number next to it like 200/460. This may indicate that we received 200 clicks from Google and that created 460 page views. I may be wrong here however the second number is always an indication of more activity.
If compared to a number like 200/230 this may indicate people are bouncing from the page. Even that is not a bad thing - for example one client has a yoga timetable and gets lots of hits on that timetable. People have got the information they need and they leave (and hopefully go to the class).

Google Search Console - will give a click number for a period say 3 months or 28 days (which never exactly matches the AWstats) and more importantly it will give impressions and pages. So from that information we can discover which pages are nearly ranking and may need some extra attention. Google Search Console only displays clicks for Organic search results.

An SEO Profiler tool - currently I use https://www.seoprofiler.com which has a huge number of functions that can be very useful. You may discover pages are working on Bing.com or Google (desktop) or Google (mobile). There are a number of tools that can tell you where you rank and the volume of traffic generated for that keyword. Very useful information, so you may notice a page improving or stagnating and decide to create some content for it.

Creating Content

A page and a site needs some attention, an SEO will then decide what sort of attention. When you use the tools mentioned above you may notice some sites with massive numbers of links. You may also notice some sites with a handful of links that outperform other pages. The job of the SEO is to work out what content is working and why. It may be a simple image or a fully researched article on a relevant site that works.

An SEO with a good memory or instinct can be useful.
Just about anyone could improve the rankings of a site given enough time. The real value is improving the rankings of a site without charging a fortune.

Other Tools for SEO

Spreadsheet - a spreadsheet is really useful to record a to do list but also as a technique for quickly monitoring SEO updates. I use a system of "SEO Units" where if I do a unit of SEO I record it. You may not want to write an essay on every piece of work you do so a simple effective technique is to record graphically in a spreadsheet. This at a glance technique is great for quick comparisons. Some sites stick to the top of Google, using an at a glance technique you can create a larger piece of SEO periodically rather than constant updates to a site struggling.

Text Editor - don't laugh a really good text editor can help achieve "Exponential SEO" improvements. I like Edit Plus as it is very fast, you can load many documents, make site wide changes quickly and even programmatically change text using search replace on RegEx. This essentially allows you to do something like at the end of every line if you see this character do this.

Database Management - my tool of choice here is SQLYog it allows me to connect to all databases on a single server. SQL is a language of sorts, so upgrades to sites can happen quickly.

Social Media - I subscribe to a great piece of software that allows management of social media accounts in one location. I also created an application to take those social media posts and turn them into SEO ranking content. The value of this is Google is competing with social media companies for revenue (SEO's too for that matter) so there is limited co-operation (in my opinion).

Adobe Software - a complete suite of tools for content creation. Audio, video, images and it just seems to get better.

Servers Hosting - a lot of effort goes into setting up private servers with the best hosting mobs in Australia and Overseas. Websites are constantly fending off hacking attempts. Speed is a large ranking factor in Google. read Why is my Content Management System so slow?

Why is my site so slow

Networking - if you are an SEO it is important to be able to write interesting articles. Networking and listening to others helps here. I recall in my early days of programming being quite happy to sit in a corner and just program. It didn't take long to realise if you programmed the wrong application you were going no where fast. Networking, talking to businesses, doing some sales coaching can really help. Some businesses really thrive on referrals. Sales coaching also helps recognise where a browser turns into someone who makes contact. A client is more interested in the number of contacts a website generates than the number of hits, page views or statistic.

Often you will hear people discuss websites and say "you can do everything yourself now".
That is true however as an SEO with over 20 years experience of web development the tools discussed above allow for "Exponential SEO" improvements.
Good tools work for you at any proficiency level.

Other Articles

Sep 5, 2019 Is Your Home Killing You or just making you sick?
Aug 28, 2019 Anxiety as a Contagion
Aug 22, 2019 HAPPINESS - Why Should We Believe Hilda?
Aug 12, 2019 What Communication Style Do You Use?
Aug 7, 2019 Telling your story
Jul 15, 2019 Business for Sale - Gold Coast
Jul 9, 2019 NDIS Support Coordination
Jun 18, 2019 Counselling De-Mystifying the Psycho in Therapy
Jun 7, 2019 Is that car oil leak serious?
Jun 6, 2019 How does NDIS pricing work?
May 14, 2019 INSPECTIONS Buildings, Pests and Electrical
Mar 15, 2019 Memorial Stationary
Mar 5, 2019 The Renewable Energy Race
Feb 14, 2019 PDF - Perfect Document Format
Feb 11, 2019 Climate Change, Power and Politics
Jan 31, 2019 Built to Rent
Jan 14, 2019 Swimming Pool Dreaming
Jan 8, 2019 The Moving Story of Max & Co.
Dec 31, 2018 Finding your core
Oct 9, 2018 Anatomy of a local Google Search
Sep 19, 2018 A French Affair and Dangerous Liaisons
Sep 17, 2018 Break-even Analysis for Bookkeeping
Aug 23, 2018 Recycled Timber Architecture Features
Aug 9, 2018 The Un-natural Art of the Wheel
Aug 3, 2018 How much should you spend on a website?
Jul 24, 2018 A Brief History of Kimono and Obi
Jul 11, 2018 Southport Mechanic
Jul 11, 2018 What do we mean by home automation?
Jun 6, 2018 Seeing Red over Cola
Jun 4, 2018 TERMITES - PLAYING THE GAME
May 28, 2018 Why a Multi-Skilled SEO offers better value
May 11, 2018 How does the DREAM turn into a SCREAM?
May 7, 2018 The Alarming History of Geese, Dogs and Bells
Apr 5, 2018 Air Spider
Mar 13, 2018 Planting a hedge fence
Feb 9, 2018 Life Saving Tyre Accessories
Feb 6, 2018 The bakers oven stops
Dec 6, 2017 Relationship Counselling - the volatile couple
Nov 9, 2017 Don't kill the ants
Oct 25, 2017 Plumbing, the Ancient Art of Managing Water
Oct 11, 2017 The Secret Life of Micropiles
Sep 29, 2017 Foundation Underpinning
Sep 8, 2017 Termites the secretive pest
Sep 7, 2017 Sharing your Google Analytics
Sep 5, 2017 Website speed test claims put to the test
Aug 23, 2017 Custom Timber Dining Tables
Jun 23, 2017 Kitchen Renovation Alfresco BBQ
Jun 12, 2017 Hire a photo booth
May 10, 2017 My Site Dropped out of Google
Apr 20, 2017 Recycled Timber comes with a story
Apr 8, 2017 Light Up Your Home
Dec 12, 2016 Evolving eCommerce with SEO
Dec 5, 2016 Image Manager 4 Released
Oct 14, 2016 Classic Gold Coast
Sep 26, 2016 Techheads who can market
Sep 9, 2016 Issues with childhood photography
Aug 30, 2016 Never Make an Impulse Appliance Purchase
Aug 15, 2016 Using the potential of YouTube
Aug 2, 2016 How to add a review to Google Places
Jul 26, 2016 Servicing your air-conditioner
Jul 22, 2016 Eco-friendly Home Building
Jun 13, 2016 Timber Floors
May 13, 2016 Timber Furniture Gold Coast
Apr 13, 2016 Interactive Charts
Feb 18, 2016 Ideas for creating passive income
Jan 29, 2016 Better Childhood Photography
Dec 30, 2015 Gold Coast Real Estate
Nov 20, 2015 Feed-in Solar Tariffs Queensland
Nov 5, 2015 Kindergarten Photographers
Sep 23, 2015 Low Budget High Impact Web Videos
Sep 8, 2015 Pool Inspection Laws Queensland
Jul 23, 2015 Protection against power surges
Jul 13, 2015 Intelligent Security Systems
Jun 17, 2015 Advanced Security Cameras
Jan 15, 2015 Is your security provider licensed?
Jan 6, 2015 Inspired by Necessity
Dec 7, 2014 Social Media vs SEO for sales generation
Nov 1, 2014 Responsive Websites vs a Mobile version
Sep 8, 2014 Simplify Writing - Get that job
Apr 8, 2014 Cockroaches like BBQs too
Mar 27, 2014 Admin System Mark 3
Feb 12, 2014 HTML5 improving SEO and Social Interaction
Jan 17, 2014 TV Commercials with impact - on time
Dec 2, 2013 Negative SEO
Nov 29, 2013 A flexible e-mail system
Nov 13, 2013 Social Media Strategies for SEO
Oct 15, 2013 Web Video Production
Sep 26, 2013 Soft drinks can damage your teeth?
Aug 29, 2013 Haridresser Gold Coast
Aug 26, 2013 Jet Boat Ride Gold Coast
Aug 6, 2013 Dental Site Videos
Aug 3, 2013 Gold Coast Tradesman Directory
Jul 2, 2013 Creating audio for your site via your iPhone
Apr 23, 2013 Yellow Pages Google Partnership Unfair
Aug 17, 2012 Facebook Account Security
Jul 6, 2012 Gold Coast a great place to Study
Dec 22, 2011 New Real Estate System
Oct 17, 2011 Managing your domains a quick guide
Apr 4, 2011 Our Facebook Application
Feb 1, 2011 Video Marketing
Jan 5, 2011 Questions to ask your web developer
Dec 28, 2010 Surfboard for sale site launched
Dec 28, 2010 Health and Fitness sites
Dec 9, 2010 Why is my content management system so slow?
Nov 26, 2010 Google now includes local places results
Oct 31, 2010 Getting Listed on Google Places very important
Oct 19, 2010 Security Systems site launched
Sep 28, 2010 Google Personalized Searches
Sep 13, 2010 Web Marketing To Green or Not to Green? Beware!
Sep 9, 2010 Jet ski or Jet boat Gold Coast
Jul 19, 2010 Java Web Hosting
Jul 7, 2010 Assess your eCommerce opportunities
Jun 11, 2010 DIY SEO
May 26, 2010 Planning a website
Apr 22, 2010 Enhanced Email Marketing Tool for your website
Apr 12, 2010 Site Speed is important for Google
Mar 26, 2010 360 degree Panoramas + Google Maps

A Gold Coast SEO and Web Developer