Using the potential of YouTube
Never has the opportunity to broadcast a video to the world been available to so many.
There is the opportunity to use Youtube on your site without the costs of data for the video. Video Marketing is an effective tool especially when you can create a YouTube account free.
Create a channel first,
videos on YouTube cannot be transferred.
YouTube is the 2nd largest search engine on the Internet.
How to effectively use YouTube
You login and create a channel (most sites call this a profile). refer below
Success on YouTube is not necessarily about being a world class film maker - it can be achieved by a working knowledge of YouTube and creation of compelling content.
You can upload your video in various formats.
Once uploaded your video will be converted.
You can then set descriptions and tags on your videos to help people find it.
A Successful YouTube Video
This video is perfect for a boat hire site. It has consistently ranked highly in YouTube yet it is short and relatively simple. It's the noise that works - click the image below to view.
Creating Quality Videos
There are 2 factors that done well can make video shot with any camera acceptable.
1 Quality Audio
2 Quality Lighting
Check the audio on this article and notice it is quite good quality and better than most audio from the mike of a video camera.
There are a number of ways to improve audio - we have used a high quality digital recorder instead of relying on the camera for audio.
Refer Low Budget High Impact Web Videos
Lighting test (1 image with lighting the other without)
Can you notice even the subtle differences in lighting between the first and second image? Check the Shure logo on the box. Check the colour of the yellow in the plastic bag. This is shot with an IPhone 12 only.
Setting up your YouTube Channel
YouTube accounts are directly linked to Google accounts.
So set your own channel with a specific business name you can either use an existing Google account to create your YouTube account, or you can set up a YouTube account from scratch and a Google account will be created for you as a consequence.
Key Menu Items in YouTube
YouTube Studio - where you can manage your videos check analytics
Upload a Video - (+) click the video icon and drag and drop videos to be uploaded
Channel Analytics - left hand side menu when you are in YouTube Studio allows you to view detailed viewing stats
These items are available from the right-hand side when you click your Google icon. To add and manage a video on your channel these are the 2 places to go first.
Integrating YouTube into your website
It makes sense to have YouTube integrated into your website -:
- Explainer Videos
- Blogs/News Articles which contain videos
- Shopping Cart Product Pages with videos eg ReSound Multi Mic
- a Videos page on your site