Combining YouTube and Vimeo content to enhance your website content has a fantastic SEO (Search Engine Optimisation) benefit.
Keeping people interested and on the page is measured by Google and earns you valuable brownie points in a sea of duplicate cheap content tricks.
The good news is every bit of time put into creating quality structure and content pays off over and over.
I own dozens of websites so creating efficient high impact content on them is in my interests.
If we can't make these items efficiently we would be overtaken by what I call the pluggin copycat cheap alternatives.
Being an SEO and web programmer tends to make you think in terms of Google.
YouTube being owned by Google the obvious scenario is that videos will become more prominent in search and the value of a website in the future.
This video is one of my all time favourites it simply puts you in the driver seat
Jet Boat Ride Gold Coast Video
One of the key factors in this video is the sound of the engine. Note there are also calls to action on the video linking to the site or in this case an article about the site.
It is placed on the home page of the www.jetscream.com.au website and consistently gets hits both on the page and via YouTube.
This is a good example of a low budget high impact video.
Typically as an SEO having an article or blogging system built into the website is a great way to add value.
Our blogging/article system (Image Manager) is designed to add more value to your website.
We can make articles that are quality content in their own right but do not overtake the website.
Everything created in our systems is created by us - hence if we need to change or upgrade there is an economy of scale because the same techniques are used on most of my sites.
The article created is about Pool Care Gold Coast
The video itself is placed on an article on this site Pool Inspection Laws Queensland
Note being low budget this video is creatd without specialist animations, custom footage, custom voice overs or graphic design fees.
It is made by one person quickly with the aid of a pre-made items and purchased stock footage, audio and sound effects.
So what were the steps in creating this video-:
One of our sites Video Marketing Gold Coast has a nice planning document for videos.
The first step is to plan out the video. Being an SEO that usually includes knowing what the keywords we want to target are, looking at the competition and deciding on the niche to target. This requires an iterative approach where we look for available resources and combine them with a script.
There are some key rules on using titles text and fonts that make them easy to read and legible.
Pre-made after-effects titles are created - the first swooshing 'Pool Safety' title is an example of that. This cuts time because it is an effect we have already made.
The font choosen enhances the content and importantly is very readable.
Blandly listing out each rule would quickly make this video quite boring so picking some key points that viewers may not be aware of is important.
'There can be no direct access from a building to a pool' is an example where many people would say - 'I didn't know that'
However going through every fence measurement would be tedious.
The backing track is purchased content - it is not overbearing and will be faded in and out where appropriate.
Both the initial 'Pool Safety' swish and the pool splash are purchased sound effects.
Right from the outset quality stock content is used. The initial blue background is subtle but adds some depth.
The pool footage is purchased, as is the panning footage from inside the house.
Images used include the non compliant fence and the final house image.
Stock Vector graphics can be used that can be easily seperated and animated.
The storyboard is key to a quality low budget high impact video
Our aim is to create content for top 5% of YouTube videos - there is volumes of poorly created content so using good techniques it is not difficult to acheive a good outcome measurable in terms of Google.
We have created a Facebook App that generates extra SEO value from our Facebook posts. We also use professional Social Media software to get the video out on a variety of platforms like-:
Whilst not claiming to be a social media master we have had the privelege of working with award winning social media experts via our involvement with Save Our Spit
Tim Pedersen is our favoured graphic designer - he has the ability to turn ideas into high quality graphics quickly.
One exciting project is our new membership system featured on our latest web projects page
By combining Vimeo, Paypal and years of custom code refinement you can efficiently monitise your videos.
Operate the system yourself or have us set everything up - the choice is yours.
Dan is currently studying Animation at Griffith University (Mt Gravatt campus) and is an exceptional talent in both film and animation.
Dan achieved a traineeship with us and had already a subject (distiction) at Griffith University Gold Coast before finishing year 12 - with some exceptional results there as well.
If there is a special effect or footage you require Dan has the skill to create it.
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