How much should you spend on a website?

  • Aug 3, 2018

How much should you spend on a website?

Let's assume you are considering a new website. You have a small to medium business and you are looking to have your website as a key part of your marketing.
Hence you could even compare it to the cost of an employee.

Not everyone is flying economy but you do not want to throw money away - especially to a slick marketing dude who is going to spend more time marketing themselves than you and charge you handsomely for it.

So here are some figures of what you could spend-:

Investment-:

  • Core Responsive Website with back end (blog) $3000
  • Graphic Art (logos and design) $500 - $1500
  • Photography $500 - $1500
  • Copywriting $500 - $1500
  • Video (YouTube channel) $1500 - $3000

Monthly
SEO $200 - $400 per month (includes hosting)

Yearly
SSL certificate $200

At the top end you would spend $10500 if you choose all of the options above.

Over a 2 year period at the top end you would spend $20,500 including SEO based on a $400 per month hosting and SEO spend.

If your SEO is effective your return (ROI) in a small business would far out weigh the expense.

Some of the items you would NOT need to spend on-:

  • Google advertising which is a bidding system that drives the price up based on competition with the unique opportunity for your competitors to click on your ads.
  • Social Media/Facebook advertising.
  • Yellow Pages advertising.
  • Local newspaper advertising.
  • Flyers and letter box drops.
  • Telemarketing.
  • Marketing dude fees.
  • Expensive hosting and update fees.
  • Cost of an employee or part of one.

Do it Yourself Dilemma

Often people assume with advances in technology that a site you create yourself or have your partner work on is good value.
With every technology evolution the tools and speed a professional can work with increases exponentially. So whilst it is possible to use a web builder and do things yourself - technology improvements also allow experienced web developers to improve their efficiency - and often at an exponential rate.
As simple as wanting an image to be a certain size and placed in a certain position often requires a skillset beyond the DIY tools available. That image can in itself be a source of SEO hits so an experienced web developer can get more value from what appears to novices to be a similar image.

CSS code
The instructions for formatting websites effectively is contained in CSS. Learning how to use CSS effectively is time consuming - with CSS you get efficiency in being able to say for every Heading at this size I want it to look like this with this much space at the top and bottom - doing this manually is inconsistent and slow.

Built by an SEO - avoid expensive update fees

There is a massive advantage in skipping the marketing dude who often prices services at $10000 or more.
These guys are often great sales people with limited SEO or web experience - hence they outsource the technology and you end up with a foreign made WordPress site that runs like a slug and looks the same as millions of sites.

Our alternative is to have your site built by an SEO who engages the Graphic Artist, Photographers, Copywriters and Videographers.
The advantage is you have one person to engage with and that person is the person who is updating your site.
Recently a client required a YouTube video to be added to their page. The YouTube video was created by us as part of the monthly SEO provided - however the clients web developers wanted $75 to add a line of code.
The problem was when the WordPress site was created it was not properly validated (checked for errors). So when trying to add simple standard code from YouTube the site design fell to pieces and needed the original creators to add a simple line of code.
Hence having a site created by a local SEO Gold Coast no core features are outsourced, there is no update fee to add content. Update fees for adding content are totally counter intuitive to SEO.
SEO is about constant updates, good fresh content. There is never a prescriptive formula for SEO - so we don't say you will x amount of blogs etc because good SEO is about adapting to the Internet landscape as technologies evolve.

The prices listed are at the top end of what a small business could spend. We have results for far less than the $10500 you could spend.
One advantage of an ongoing SEO relationship is the valuable research on a monthly basis makes website upgrades so much less expensive.
When an SEO actively engages in content they are finding new keywords, strengthening existing keywords and looking for opportunities that convert to sales for the client.
Sometimes clients only need 1 - 2 sales per month to justify a professional SEO.

Below is an example of success for the term Electrical Brisbane for my clients Weiss Electrical. From 62 to 7 on a very competitive term 'Electrical Brisbane'.

Electrical Brisbane

Building Trust

The reason we consider using graphic artists, photographers, copywriters and videographers is building trust. By the time a person makes a decision to contact you they would have had multiple contact points (with you) and visted many other sites in the process. Your point of difference can be the authenticity of your content. A photographer can add a level of trust people may not even be aware of. We want visitors to feel compelled to at least talk to you. They will not get that unless the site can convey a level of trust.

Other Articles

Oct 9, 2018 Anatomy of a local Google Search
Sep 19, 2018 A French Affair and Dangerous Liaisons
Sep 17, 2018 Break-even Analysis for Bookkeeping
Aug 23, 2018 Recycled Timber Architecture Features
Aug 9, 2018 The Un-natural Art of the Wheel
Jul 24, 2018 A Brief History of Kimono and Obi
Jul 11, 2018 What do we mean by home automation?
Jul 11, 2018 Southport Mechanic
Jun 6, 2018 Seeing Red over Cola
Jun 4, 2018 TERMITES - PLAYING THE GAME
May 28, 2018 Why a Multi-Skilled SEO offers better value
May 11, 2018 How does the DREAM turn into a SCREAM?
May 7, 2018 The Alarming History of Geese, Dogs and Bells
Apr 5, 2018 Air Spider
Mar 13, 2018 Planting a hedge fence
Feb 9, 2018 Life Saving Tyre Accessories
Feb 6, 2018 The bakers oven stops
Dec 6, 2017 Relationship Counselling - the volatile couple
Nov 9, 2017 Don't kill the ants
Oct 25, 2017 Plumbing, the Ancient Art of Managing Water
Oct 11, 2017 The Secret Life of Micropiles
Sep 29, 2017 Foundation Underpinning
Sep 8, 2017 Termites the secretive pest
Sep 7, 2017 Sharing your Google Analytics
Sep 5, 2017 Website speed test claims put to the test
Aug 23, 2017 Custom Timber Dining Tables
Jun 23, 2017 Kitchen Renovation Alfresco BBQ
Jun 12, 2017 Hire a photo booth
May 10, 2017 My Site Dropped out of Google
Apr 20, 2017 Recycled Timber comes with a story
Apr 8, 2017 Light Up Your Home
Dec 12, 2016 Evolving eCommerce with SEO
Dec 5, 2016 Image Manager 4 Released
Oct 14, 2016 Classic Gold Coast
Sep 26, 2016 Techheads who can market
Sep 9, 2016 Issues with childhood photography
Aug 30, 2016 Never Make an Impulse Appliance Purchase
Aug 15, 2016 Using the potential of YouTube
Aug 2, 2016 How to add a review to Google Places
Jul 26, 2016 Servicing your air-conditioner
Jul 22, 2016 Eco-friendly Home Building
Jun 13, 2016 Timber Floors
May 13, 2016 Timber Furniture Gold Coast
Apr 13, 2016 Interactive Charts
Feb 18, 2016 Ideas for creating passive income
Jan 29, 2016 Better Childhood Photography
Dec 30, 2015 Gold Coast Real Estate
Nov 20, 2015 Feed-in Solar Tariffs Queensland
Nov 5, 2015 Kindergarten Photographers
Sep 23, 2015 Low Budget High Impact Web Videos
Sep 8, 2015 Pool Inspection Laws Queensland
Jul 23, 2015 Protection against power surges
Jul 13, 2015 Intelligent Security Systems
Jun 17, 2015 Advanced Security Cameras
Jan 15, 2015 Is your security provider licensed?
Jan 6, 2015 Inspired by Necessity
Dec 7, 2014 Social Media vs SEO for sales generation
Nov 1, 2014 Responsive Websites vs a Mobile version
Sep 8, 2014 Simplify Writing - Get that job
Apr 8, 2014 Cockroaches like BBQs too
Mar 27, 2014 Admin System Mark 3
Feb 12, 2014 HTML5 improving SEO and Social Interaction
Jan 17, 2014 TV Commercials with impact - on time
Dec 2, 2013 Negative SEO
Nov 29, 2013 A flexible e-mail system
Nov 13, 2013 Social Media Strategies for SEO
Oct 15, 2013 Web Video Production
Sep 26, 2013 Soft drinks can damage your teeth?
Aug 29, 2013 Haridresser Gold Coast
Aug 26, 2013 Jet Boat Ride Gold Coast
Aug 6, 2013 Dental Site Videos
Aug 3, 2013 Gold Coast Tradesman Directory
Jul 2, 2013 Creating audio for your site via your iPhone
Apr 23, 2013 Yellow Pages Google Partnership Unfair
Aug 17, 2012 Facebook Account Security
Jul 6, 2012 Gold Coast a great place to Study
Dec 22, 2011 New Real Estate System
Oct 17, 2011 Managing your domains a quick guide
Apr 4, 2011 Our Facebook Application
Feb 1, 2011 Video Marketing
Jan 5, 2011 Questions to ask your web developer
Dec 28, 2010 Health and Fitness sites
Dec 28, 2010 Surfboard for sale site launched
Dec 9, 2010 Why is my content management system so slow?
Nov 26, 2010 Google now includes local places results
Oct 31, 2010 Getting Listed on Google Places very important
Oct 19, 2010 Security Systems site launched
Sep 28, 2010 Google Personalized Searches
Sep 13, 2010 Web Marketing To Green or Not to Green? Beware!
Sep 9, 2010 Jet ski or Jet boat Gold Coast
Jul 19, 2010 Java Web Hosting
Jul 7, 2010 Assess your eCommerce opportunities
Jun 11, 2010 DIY SEO
May 26, 2010 Planning a website
Apr 22, 2010 Enhanced Email Marketing Tool for your website
Apr 12, 2010 Site Speed is important for Google
Mar 26, 2010 360 degree Panoramas + Google Maps

A Gold Coast SEO and Web Developer