Seach Engine Optimisation - Gold Coast

Why "search engine optimisation gold coast"? because we actively specialise in SEO for sites targetting Gold Coast.

The Gold Coast has a massive tourism and accommodation sector making it very difficult for new websites to be found on any term relating to Gold Coast.

If you are building a website that targets the Gold Coast, what can you do to be found in search engines especially Google which is the largest?
Paying to for sponsored links can be expensive as can conventional advertising in newspapers etc.

Web marketing is different to tradditional media marketing

Search engine marketing can be combined with other web based marketing techniques. Normal media style marketing (tv, radio, newspapers and magazines) are about stopping people and grabbing there attention and forcing them to listen. Those techniques fail miserably on the Internet becuse users who feel they are being advertised to move away.
Websites allow you to engage with the visitors and it is here where you can generate loyal customers without the hard sell that requires a result in one go.

Search Engines - What has changed?

This section will be dedicated to new changes that you should be aware of to stay on top of the Search Engines. Google always evolves, it is way ahead of the competition and will more than likely stay that way.
Have you noticed certain sites now have maps and videos in search results?
Read our article Using Google Local Business Center.

Search Engine Optimisation Tips

• Research the domain name to include keywords
• Decide when .com or .com.au should be used
• Structure the site to be search engine friendly
• Know what keywords to emphasise
• Avoid do it yourself instant website software or pyramid style schemes designed to benefit the seller (if it sounds too good to be true it probably is)
• Research related terms
• Link strategy
• Update content regularly
• Avoid code that web crawlers cannot negotiate
• Avoid competing directly against giants
• Know your likelihood of success before you start the site
• Do not spam or attempt to fool search engines as you may be penalised
• Analyse your competition and determine areas of opportunity
• Target Generic words if there is not heavy competition
• Trial and error - you may have to wait months to check results so remember what works
• Analyse statistics daily and continually update - yes there is no "instant search engine optimisation tricks" it is good ol leg work backed up with experience.
• You can also consider a multiple site strategy or join a high ranking network

Hence your strategy starts before you buy your domain name. I am often referred to people who want thier site to improve in Search Engines. More often than not the cheap ( and sometimes not so cheap ) sites lack quality planning to allow the site to reach its potential in Google.

The more amature sites actually are a liability to the company and represent a lost opportunity as Google places heavy emphasis on time.

We create an Image Management System that acts as a search engine promotion tool allowing you to actively improve your search engine ranking over time. This is done by allowing you to create articles that are read by search engines and can include links to other sites or parts of your own site.

Search engines offer free advertising in that you can be found for free. There is no charge, they are also (especially Google) democatic and consistent. Generally you have to earn the high ranking and then it comes down to how well your site is optimised for the search terms.

Search Engine Optimisation Case Study

You are a Naturopath and you want to create a website to enhance your business. You are a small but growing business without $10K to spend on a site.

Some of the issue to consider are:-

• Are people searching on the term Naturopathy?
• No - they don't
• How can I attract customers then?
• Look for terms that people who may use your services are searching for
• eg are they searching for weight loss or have trouble sleeping
• Yes - people may be unnaware that a Naturopath can help people lose weight and with sleeping disorders
• Build a site and a strategy around terms that may encourage people to use your services
• You may consider joining a giant health related site e.g. Sleep Hotline .com Advertise with them and ensure you get a link to your site.
• Build your site up over time with relevant quality information that attracts people who may use your services

For some categories of sites there may only be one position that is important to be in the top 4 entries in Google. Otherwise with low traffic numbers it is simply not worth creating a web site apart from servicing people that already know about your site. Hence no matter how cheap the web site you create it may be wasted money and a wasted opportunity if you are not found!
If you are under a miniscule budget the best choice is using an easy do it your self flash web site template. You will have minimal if any visibility in search engines like google, but you could have a professional looking website created and hosted for about $ 100.

Search Engine Optimisation - Targetted Traffic

The main aim of a web site is to gain quality targetted traffic. To that aim I would have to admit that this site is not a good example of a targetted site. The sites I build for my customers are much more heavilly targetted for specific terms e.g.

Gold Coast Computer Repairs
Q1 Accommodation
Spit ( for save our spit )
Gold Coast Yoga
Gold Coast Accommodation
Gold Coast Painters
Gold Coast Boat Motor Repairs
Gold Coast Java (this site)
Gold Coast Flash (this site)
Gold Coast SEO (this site - soon to be Gold Coast Search Engine Optimisation if this page works)

Search Engine Optimisation - What is it worth

Analyse the possible financial benefits of a web site which is Search Engine Optimised.
Can it reduce your sales staff?
Can it make your business grow and become more efficient?
How does it compare with conventional advertising?

Finally ensure your web developer is not only available but does not tie you down to ever escallating unnecessary charges.

My sites are built to be very search engine friendly and generally get listed very quickly.
I actively monitor all of my sites regularly and suggest refinements that will improve their search engine status. This is simply part of my service and incurs no charge except for the updates if accepted.

I do have a package for $ 550 that includes active tracking and minor alterations to that site to really give it a boost. It also includes generating quality links to improve overall page rank.

I am very successful at generating sites that do well in "Gold Coast" keywords.
With our new pay per click Optimisation plans you are only charged for incoming traffic - great value!

Phil Hoile - GoldCoastLogin.com.au programmer
Griffith University Lecturer in industry courses
- e Business & advanced e Business
Email Me