Audio

Title: Google values your audio
Author: Helen
Size: 587 kb

Why Google Cares About Audio on Your Page

Google does not rank pages based on word count alone. It measures how people behave when they arrive. A visitor who reads an article and then listens to an audio version of it will spend significantly more time on your page than one who skims and leaves. That dwell time is a signal Google uses to assess content quality.

Pages with embedded audio players also generate interaction - a visitor pressing play, pausing, rewinding - all of which registers as engagement. Compare that to a static text page where a visitor reads silently and leaves no trace of engagement at all.