SEO Glossary of Terms

A

Adwords

B

Bounce Rate

Browser

C

D

Domain name

E

F

G

H

HTML

I

J

K

Keywords

L

Link

M

N

O

Organic

P

R

S

Server

Spam

T

Adwords

Adwords is where you pay Google to place your listing at the top or side of the search results. refer to Organic result

Bounce Rate

Google Analytics describe bouce rate as it as "Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page)."
Sometimes this information is not available for example some stats packages will give you a visitor duration figure that can be a form of bounce rate.
Hence in the above stats 43.5% of visitors left within 30 seconds.
These figures are always relative and numbers should vary depending on the type of site.

Browser

Firefox, Internet Explorer, Safari and other browsers are used to display web pages on computers and smart devices.

HTML

HTML is the code that sits on the server and when opened in a Browser displays the page online. Almost every pages' HTML can be viewed on your browser i.e. you can actually view the code written by the developer.

Keywords

Keywords are the words you target in Google for your site. Hence if I wanted to come up highly in Google on SEO Gold Coast - those words would be called my Keywords.
Google Analytics has a field called Keyword under the menu Traffic Sources> Search> Organic
Other stats packages may call these Search Keyphrases

Link

A link or hyperlink is how one page comes up when something is clicked on another page. They are coded into the site. Links are a valuable commodity for advancing a site in Google. Learning how to create quality links pointing to your site is a very important SEO factor.

Organic

Organic Search refers to a search result that is not paid for via a system like Adwords. The result is there because Google considers the page to be popular.

Server

A server is a computer often running a Linux operating system primarily used to display web pages. They are pretty much the same as a normal computer but are configured to server up web pages over the Internet.

Spam

Spam in SEO terms is referring to a spammy site or a spammy link. Google engineers spend vast amounts of time creating algorithms to weed out spam and spammy sites. An example of a spammy link would be a page on a forum where a person adds an entry purely to contain a link to their site in the hope of improving results in organic searches.

I have kept this glossary simple to cover terms that are most often used and beneficial for a clients to get a quick understanding of the SEO jargon. Part of my SEO techniques is to teach my clients as much as possible to help them self promote their sites.

Phil Hoile - GoldCoastLogin.com.au programmer
Griffith University Lecturer in industry courses
- e Business & advanced e Business
phone 07 55320651
Email Me

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