Social Media Strategies for SEO

What would I know? I only started using my Facebook account a month ago.
Dragged kicking and screaming into the Facebook realm it's hardly my right to inform everyone of my strategies.
Save Our Spit Socail Media Award
However - being part of Save Our Spit which just won a social media award for the Facebook and YouTube accounts I set up makes me an expert - well not actually as I am an expert at helping to find the best person to run it.
I did create a Facebook App that simply streams Facebook posts in a way that benefits your site in Google - thus for me I was really only using social media to do better in Google - but there is far more to it than that...

Being an SEO there is a noticeable swing to Google + being more relevant to search results.
There are many ways to drive traffic to your website and a strategy that incorporates social media has never been mandatory - its optional.

If your selling machine (website) is doing well you may not even need social media.

If you have a web related skill - code, designer, video or blogger being savvy with social media is a benefit.

Setting up your pages

Consistency is king - getting the right names across all networks including your domain name is an art.


Hard Lessons Learned - Listen to your followers


When one of your friends politely informs you he has stopped following you on Twitter - there are two reactions you can have but eventually you need to know why.    
The first rule of web design is to target specific users - however the mistake I made on my twitter account was to treat it as a non stop promotion tool for my clients.    
Well that makes for incredibly dull reading and actually reading non stop advertising is never going to be interesting.    
Hence my focus on using social media for SEO hit a snag - my posts were non stop spruiks and were not going to interest all but the most devote.


Check what the experts do - Engagement


I started looking around at how pure social media marketing people operated - the idea is to share and engage. Matt at Social Strategies came across my radar via the @SaveOurSpit twitter page and started answering a few of my questions.    
Many experts point to the improvement of Google Plus Pages as being relevant for search results.


One size does not fit all


Next I started looking at companies that incorporated social media into thier brands succesfully. One company switch video made their website the core of engagement and only supplied social media links at the bottom of the contacts page. If you have something to offer that is unique and engaging - this is a good strategy to follow.     
That site is great example of a site that gets the mix right of design and functionality and does not by default send you off to a social network to be distracted.


Hedge Your Bets


There is not an SEO on the planet that can guarantee you site stays at the number 1 position and even stays listed.     
Negative SEO is an unfortunte reality - where unscruplous competitors engage people to put your site in bad neighbourhoods and effect your rankings. This sometimes works and can be difficult to correct.    
Hence having a strong social presence can both enhance your SEO but also provide a stream of alternative customers. Changes to Facebook algorithms on what followers see of your posts are always going to be relevant as are changes to Google search algorithms - but popular will always be popular no matter what form of marketing you use.            

Add Comment via your Facebook login
Add a comment to this article via your Facebook Login

What's New in Web Development

Check our latest offerings and ideas

Other Articles

09/10/2018 Anatomy of a local Google Search »
19/09/2018 A French Affair and Dangerous Liaisons »
17/09/2018 Break-even Analysis for Bookkeeping »
23/08/2018 Recycled Timber Architecture Features »
09/08/2018 The Un-natural Art of the Wheel »
03/08/2018 How much should you spend on a website? »
24/07/2018 A Brief History of Kimono and Obi »
11/07/2018 What do we mean by home automation? »
11/07/2018 Southport Mechanic »
06/06/2018 Seeing Red over Cola »
28/05/2018 Why a Multi-Skilled SEO offers better value »
11/05/2018 How does the DREAM turn into a SCREAM? »
07/05/2018 The Alarming History of Geese, Dogs and Bells »
05/04/2018 Air Spider »
13/03/2018 Planting a hedge fence »
09/02/2018 Life Saving Tyre Accessories »
06/02/2018 The bakers oven stops »
06/12/2017 Relationship Counselling - the volatile couple »
09/11/2017 Don't kill the ants »
25/10/2017 Plumbing, the Ancient Art of Managing Water »
11/10/2017 The Secret Life of Micropiles »
29/09/2017 Foundation Underpinning »
08/09/2017 Termites the secretive pest »
07/09/2017 Sharing your Google Analytics »
05/09/2017 Website speed test claims put to the test »
23/08/2017 Custom Timber Dining Tables »
23/06/2017 Kitchen Renovation Alfresco BBQ »
12/06/2017 Hire a photo booth »
10/05/2017 My Site Dropped out of Google »
20/04/2017 Recycled Timber comes with a story »
08/04/2017 Light Up Your Home »
12/12/2016 Evolving eCommerce with SEO »
05/12/2016 Image Manager 4 Released »
14/10/2016 Classic Gold Coast »
26/09/2016 Techheads who can market »
09/09/2016 Issues with childhood photography »
30/08/2016 Never Make an Impulse Buy »
15/08/2016 Using the potential of YouTube »
02/08/2016 How to add a review to Google Places »
26/07/2016 Servicing your air-conditioner »
22/07/2016 Eco-friendly Home Building »
13/06/2016 Timber Floors »
13/05/2016 Timber Furniture Gold Coast »
13/04/2016 Interactive Charts »
18/02/2016 Ideas for creating passive income »
29/01/2016 Better Childhood Photography »
30/12/2015 Gold Coast Real Estate »
20/11/2015 Feed-in Solar Tariffs Queensland »
05/11/2015 Kindergarten Photographers »
23/09/2015 Low Budget High Impact Web Videos »
08/09/2015 Pool Inspection Laws Queensland »
23/07/2015 Protection against power surges »
13/07/2015 Intelligent Security Systems »
17/06/2015 Advanced Security Cameras »
15/01/2015 Is your security provider licensed? »
06/01/2015 Inspired by Necessity »
07/12/2014 Social Media vs SEO for sales generation »
01/11/2014 Responsive Websites vs a Mobile version »
08/09/2014 Simplify Writing - Get that job »
08/04/2014 Cockroaches like BBQs too »
27/03/2014 Admin System Mark 3 »
12/02/2014 HTML5 improving SEO and Social Interaction »
17/01/2014 TV Commercials with impact - on time »
02/12/2013 Negative SEO »
29/11/2013 A flexible e-mail system »
15/10/2013 Web Video Production »
26/09/2013 Soft drinks can damage your teeth? »
29/08/2013 Haridresser Gold Coast »
26/08/2013 Jet Boat Ride Gold Coast »
06/08/2013 Dental Site Videos »
03/08/2013 Gold Coast Tradesman Directory »
02/07/2013 Creating audio for your site via your iPhone »
23/04/2013 Yellow Pages Google Partnership Unfair »
17/08/2012 Facebook Account Security »
06/07/2012 Gold Coast a great place to Study »
22/12/2011 New Real Estate System »
17/10/2011 Managing your domains a quick guide »
04/04/2011 Our Facebook Application »
01/02/2011 Video Marketing »
05/01/2011 Questions to ask your web developer »
28/12/2010 Health and Fitness sites »
28/12/2010 Surfboard for sale site launched »
09/12/2010 Why is my content management system so slow? »
26/11/2010 Google now includes local places results »
31/10/2010 Getting Listed on Google Places very important »
19/10/2010 Security Systems site launched »
28/09/2010 Google Personalized Searches »
13/09/2010 Web Marketing To Green or Not to Green? Beware! »
09/09/2010 Jet ski or Jet boat Gold Coast »
19/07/2010 Java Web Hosting »
07/07/2010 Assess your eCommerce opportunities »
11/06/2010 DIY SEO »
26/05/2010 Planning a website »
22/04/2010 Enhanced Email Marketing Tool for your website »
12/04/2010 Site Speed is important for Google »
26/03/2010 360 degree Panoramas + Google Maps »