A DIY SEO strategy may be an opportunity lost.
There are many things you can do to improve your site in search engines.
However the same techniques may work better for some sites than others.
In most cases a cheap website is exactly that.
"Not all sites are created equal."
Often I have potential clients coming to me asking for SEO on their site.
The sites are sometimes put together on the cheap or without the knowledge of SEO.
Shortcuts are made in the construction - the site may look reasonable to some however when Google goes to crawl it there is very little of value for Google to work with.
DIY SEO can work if the site you are working with has a good structure to start with.
SEO strategies vary
SEO strategies vary depending on the site and the competition. However there are some constants. Often other opportunities arise during a campaign, we may see some keywords do really well and then start building on them.
Google tries very hard to look for good original content and rank the site accordingly.
Hence I sometimes come up with a unique tool or comparison chart or other device (involvement device).
One example is my Payment Gateway Comparison Tool. It is a very simple tool however very few sites have it and the millions of blogs cannot add it to their structure.
I believe the best SEO's are multi-skilled to be able to create quality content just as Google intended.
Videos, Flash web applications, audio - hence we create our own in house CMS (this article is using it) with content easily added by clients.
Clients are then instructed on how to maintain there sites up the top, in many cases this is built into the site - so all sites are not equal.
Yes you can DIY SEO your site successfully, you will be even more successful if the original site is created by someone with SEO expertise.
In many cases my sites out perform sites that have bigger SEO budgets - mainly because we have our own techniques and a broad skill range.
Using Social Media
After a lengthy study of social media including YouTube, Twitter, Facebook and Myspace it was considered that YouTube has some significant value - at the time of writing other social media sites did little to enhance SEO. (Update 2018 this has changed with some specialists accounting up to 10% of SEO performance attributed to SEO)
Many may question my SEO skills based on this however anyone can set up a social network site and I see little evidence of it boosting traffic numbers without a substantial investment in time. That time could be spent making your site hold visitors better and a better user experience. Also some social media do not actually return a profit meaning they could collapse or be replaced by the next fad or increasingly need to advertise and upset users to survive.
SEO Bad Practices
Check our document about SEO Bad Practices highlighting some of the problems poor SEO can cause.
Add a comment to this article via your Facebook Login
09/10/2018 Anatomy of a local Google Search »
19/09/2018 A French Affair and Dangerous Liaisons »
17/09/2018 Break-even Analysis for Bookkeeping »
23/08/2018 Recycled Timber Architecture Features »
09/08/2018 The Un-natural Art of the Wheel »
03/08/2018 How much should you spend on a website? »
24/07/2018 A Brief History of Kimono and Obi »
11/07/2018 What do we mean by home automation? »
11/07/2018 Southport Mechanic »
06/06/2018 Seeing Red over Cola »
04/06/2018 TERMITES - PLAYING THE GAME »
28/05/2018 Why a Multi-Skilled SEO offers better value »
11/05/2018 How does the DREAM turn into a SCREAM? »
07/05/2018 The Alarming History of Geese, Dogs and Bells »
05/04/2018 Air Spider »
13/03/2018 Planting a hedge fence »
09/02/2018 Life Saving Tyre Accessories »
06/02/2018 The bakers oven stops »
06/12/2017 Relationship Counselling - the volatile couple »
09/11/2017 Don't kill the ants »
25/10/2017 Plumbing, the Ancient Art of Managing Water »
11/10/2017 The Secret Life of Micropiles »
29/09/2017 Foundation Underpinning »
08/09/2017 Termites the secretive pest »
07/09/2017 Sharing your Google Analytics »
05/09/2017 Website speed test claims put to the test »
23/08/2017 Custom Timber Dining Tables »
23/06/2017 Kitchen Renovation Alfresco BBQ »
12/06/2017 Hire a photo booth »
10/05/2017 My Site Dropped out of Google »
20/04/2017 Recycled Timber comes with a story »
08/04/2017 Light Up Your Home »
12/12/2016 Evolving eCommerce with SEO »
05/12/2016 Image Manager 4 Released »
14/10/2016 Classic Gold Coast »
26/09/2016 Techheads who can market »
09/09/2016 Issues with childhood photography »
30/08/2016 Never Make an Impulse Buy »
15/08/2016 Using the potential of YouTube »
02/08/2016 How to add a review to Google Places »
26/07/2016 Servicing your air-conditioner »
22/07/2016 Eco-friendly Home Building »
13/06/2016 Timber Floors »
13/05/2016 Timber Furniture Gold Coast »
13/04/2016 Interactive Charts »
18/02/2016 Ideas for creating passive income »
29/01/2016 Better Childhood Photography »
30/12/2015 Gold Coast Real Estate »
20/11/2015 Feed-in Solar Tariffs Queensland »
05/11/2015 Kindergarten Photographers »
23/09/2015 Low Budget High Impact Web Videos »
08/09/2015 Pool Inspection Laws Queensland »
23/07/2015 Protection against power surges »
13/07/2015 Intelligent Security Systems »
17/06/2015 Advanced Security Cameras »
15/01/2015 Is your security provider licensed? »
06/01/2015 Inspired by Necessity »
07/12/2014 Social Media vs SEO for sales generation »
01/11/2014 Responsive Websites vs a Mobile version »
08/09/2014 Simplify Writing - Get that job »
08/04/2014 Cockroaches like BBQs too »
27/03/2014 Admin System Mark 3 »
12/02/2014 HTML5 improving SEO and Social Interaction »
17/01/2014 TV Commercials with impact - on time »
02/12/2013 Negative SEO »
29/11/2013 A flexible e-mail system »
13/11/2013 Social Media Strategies for SEO »
15/10/2013 Web Video Production »
26/09/2013 Soft drinks can damage your teeth? »
29/08/2013 Haridresser Gold Coast »
26/08/2013 Jet Boat Ride Gold Coast »
06/08/2013 Dental Site Videos »
03/08/2013 Gold Coast Tradesman Directory »
02/07/2013 Creating audio for your site via your iPhone »
23/04/2013 Yellow Pages Google Partnership Unfair »
17/08/2012 Facebook Account Security »
06/07/2012 Gold Coast a great place to Study »
22/12/2011 New Real Estate System »
17/10/2011 Managing your domains a quick guide »
04/04/2011 Our Facebook Application »
01/02/2011 Video Marketing »
05/01/2011 Questions to ask your web developer »
28/12/2010 Health and Fitness sites »
28/12/2010 Surfboard for sale site launched »
09/12/2010 Why is my content management system so slow? »
26/11/2010 Google now includes local places results »
31/10/2010 Getting Listed on Google Places very important »
19/10/2010 Security Systems site launched »
28/09/2010 Google Personalized Searches »
13/09/2010 Web Marketing – To Green or Not to Green? Beware! »
09/09/2010 Jet ski or Jet boat Gold Coast »
19/07/2010 Java Web Hosting »
07/07/2010 Assess your eCommerce opportunities »
26/05/2010 Planning a website »
22/04/2010 Enhanced Email Marketing Tool for your website »
12/04/2010 Site Speed is important for Google »
26/03/2010 360 degree Panoramas + Google Maps »