There are many things you can do to improve your site in search engines.
However the same techniques may work better for some sites than others.
"Not all sites are
created equal."
Often I have potential clients coming to me asking for SEO on their
site.
The sites are sometimes put together on the cheap or without the
knowledge of SEO.
In most cases a cheap website is exactly that. Shortcuts are made in the
construction - the site looks good however when Google goes to crawl it there is very little of
value for Google to work with.
DIY SEO can work if the site you are working with has a good structure
to start with.
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Good Menus
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Emphasis on Keywords
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Good domain name
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Good internal and external linking
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Ability to add original content that is recognised by Google
SEO strategies vary
SEO strategies vary depending on the site and the competition.
However there are some constants. Often other opportunities arise during a campaign, we may see some
keywords do really well and then start building on them.
Involvement Devices
Google tries very hard to look for good original content and rank the
site accordingly.
Hence I sometimes come up with a unique tool or comparison chart or
other device (involvement device).
One example is my Payment
Gateway Comparison Tool. It is a very simple tool however very few
sites have it and the millions of blogs cannot add it to their
structure.
I believe the best SEO's are multi-skilled to be able to create quality
content just as Google intended.
Videos, Flash web applications, audio - hence we create our own in house
CMS (this article is using it) with content easily added by clients.
Clients are then instructed on how to maintain there sites up the top,
in many cases this is built into the site - so all sites are not equal.
Yes you can DIY SEO your site successfully, you will be even more
successful if the original site is created by someone with SEO
expertise.
In many cases my sites out perform sites that have bigger SEO budgets -
mainly because we have our own techniques and a broad skill range.
Using Social Media
After a lengthy study of social media including YouTube, Twitter, Facebook and Myspace it was considered that YouTube has some significant value however I am not an advocate for the other mediums.
Many may question my SEO skills based on this however anyone can set up a social network site and I see little evidence of it boosting traffic numbers without a substantial investment in time. That time could be spent making your site hold visitors better and a better user experience. Also some social media do not actually return a profit meaning they could collapse or be replaced by the next fad.
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