Understanding Online Payments and e-commerce in Australia
With so many gateways and payment solutions out there which is best for you.
We look at different solutions and mention the pros and cons of each.
This article is not designed to recomend any solution but to help in any decision.
Charge Backs
With security being an issue the solution that suits you depends on what you are selling.
For example Vince of Blue Frame Web sells Flash Website templates from his site. A charge back on data downloaded is a completely different story to sending a Teak kitchen table halfway around the world only to have a charge back. A charge back occurs where a customer disputes a transaction and the merchant must refund the value of the goods / services. This is a problem as proving that an item has been ordered and recieved is up to the Vendor. So its not just fraudulent use of a credit card that is the issue, its the denying of ordering and recieving goods that can be a problem.
This is an issue of a standard contract which involves offer, acceptance and consderation. This works fine in a bricks and mortar store but certainly was not designed for the web.
You may also need to consider ensuring your web site terms and conditions protect you against implied warranty by adding a disclaimer.
PayPal
Pay Pal has a variety of low cost solutions.
PayPal may be convenient for individuals (who cannot get a credit card merchant account) and businesses deterred by the level of credit card fees charged by some institutions.
It can be as simple as a Buy Now button. This is good for one product and cannot handle aggregate sales.
This will be the lowest cost scenario with the least chance of technical hicup as it is simply a button with some code created by PayPal.
When you have multiple products or need to aggregate sales from a basket you need a shopping cart. It seems everyone has a shopping cart to sell. They simply allow you to add items continue to shop, remove items or process a payment.
You can use a free shopping cart that Pay Pal provide or you can integrate your own or your web developers shopping cart.
Web buyers may be put off by going from your web site to PayPal's site - however you can customise the page that PayPal displays, but it is still going to another site. Any situation where a prospective buyer leaves your site is best avoided. If it is a recognised institution (e.g. a bank) or PayPal.
PayPal may not support the currency you wish to trade in. It supports Australian Dollars, Canadian Collars, Euro, Pounds Sterling, Japanese Yen and U.S. Dollar.
With PayPal, you pay as you go—with rates as low as 1.1% - 2.4% + $0.30 AUD per transaction.
Fees for receiving payments from buyers in Australia
|
Standard Rate |
Merchant Rate (qualification required) |
| Monthly Received Payment (AUD) |
$0.00 AUD-$5,000.00 AUD |
$5,000.01 AUD-$15,000.00 AUD |
$15,000.01 AUD-$150,000.00 AUD |
> $150,000.00 AUD |
| Fees per transaction (AUD) |
2.4% + $0.30 AUD |
2.0% + $0.30 AUD |
1.5% + $0.30 AUD |
1.1% + $0.30 AUD |
from PayPal.com Comparing a Merchant Account + Gateway
How to set up a Shopping cart with paypal
Paypal in Australia now allow you to call them directly to discuss their various products. ph 1800 729 725
PayMate
PayMate is similar to PayPal in many respects but does allow payments in Australian dollars and US dollars.
They will deposit money into your Australian bank account once the funds are cleared.
Charges and Fees
It seems there is no free lunch in the payment gateway solutions area. Paymate incorporates a buyer and a seller fee. This can be absorbed by the seller.
from www.paymate.com.au
Paymate Seller Fee Table
Please note that acceptance of US Dollar credit card payments incurs a 1.5% additional seller’s fee.
** ALL Paymate fees charged to an Australian buyer or seller are subject to 10% GST charge ON THE FEE ONLY
| Paymate Account Type |
Monthly Cost and payments/month received with no extra fees (prepaid amount) |
Transaction fees for credit card payments received over and above the prepaid amount |
| STANDARD Account |
NIL - no prepaid amount |
All credit card payments charged at 2.4%**
Maximum AU$5,000 in a month |
| ECONOMY Accoun |
Monthly fee of AU$3.30 (incl GST) pays for the first AU$200 in credit card payments received. |
Credit card payments received above AU$200 charged at 2.2%**
Maximum AU$5,000 in a month |
| PROFESSIONAL Account |
Monthly fee of AU$8.25 pays for the first AU$500 in credit card payments received. |
Credit card payments received above AU$500 charged at 1.9%**
Maximum AU$5,000 in a month |
| PREMIER Account |
Monthly fee of AU$16.50 pays for the first AU$1,000 in credit card payments received. |
Credit card payments received above AU$1,000 charged at 1.8%**
Maximum AU$5,000 in a month |
| eBUSINESS Account |
Monthly fee of AU$33.00 pays for the first AU$2,000 in credit card payments received. |
Credit card payments received above AU$2,000 charged at 1.7%**
Maximum AU$10,000 in a month |
Paymate Buyer Fee Table
| STANDARD Account – NO NEED TO REGISTER! |
Free |
| Make a credit card payment in Australian Dollars. All cards. |
AU$0.50 + 3% ** |
| Make a credit card payment in US Dollars. All cards. |
US$0.50 + 3% ** |
** ALL Paymate fees charged to an Australian buyer or seller are subject to 10% GST charge ON THE FEE ONLY
Authorise payments but no Processing
Some online sellers do not actually process the transaction live or may only get it authorised by a company like Authorize.Net The payment is actually manually entered. This requires (not always happening) secure encryption of the users credit card details when storing in a database.
If you have read up to here you will realise why e-commerce is such a difficult area. Your customers will need to feel comfortable tranacting over the web.
A custom quality website is a must. Being found in search engines under your keywords is also very important.
Combine a quality product, search engine strategy and a quality design that helps to engage your viewers will lead to sales. The feeling you get when all these come together is well worth the effort.
Merchant Accounts and Payment Gateways
If you are going to be serious about transactions over the net you are going to need a merchant account with a bank e.g. St George or NAB and many other Australian banks. This allows the buyer to stay on your website to complete the transaction and to recieve confirmation of payment.
You apply for a merchant account and then need to organise a Gateway.
Approval by banks for Online Merchant facilities are understandably strict. Be prepared for a detailed application form.
Companies that handle gateways include:-
Many of these gateway providers charge on a per transaction basis. This is a business decision and is not necessarily required. There is generally no extra overhead for these businesses on a transaction basis.
Some charge fees for duplicate transactions and reversals.
Banks
The bank needs to determine what type of risk you are.
If you are what they term a new business you may need to furnish a business plan and cash flow projection.
Fees
At the time of writing St George charge the following fees-:
- Aplication fee $ 250 once off
- Monthly fee $ 20 - $ 80 negotiated
- Per transaction fee 1-3% negotiated
Hence it is important to do your homework. Depending on your business if you have few transactions at higher amounts or many transactions you will need to know industry averages and all information that will help you bargain.
New businesses are obviously regarded as risky so previous success in business may help.
For example you may wish to use eWAY or Netregistry as your payment gateway.
Using either of these gateways allows you to process payments securely on your website without leaving it. The programmer (web develper) will add some code and ensure SSL (Secure Socket Layer) is used to encrypt the transaction and will use example code provided by either company.
Security
The is an excerpt from NAB Credit Card Security
Tips to help protect your financial identity:
- Don't provide your PIN or Internet Banking password to anyone if asked
- Delete spam and scam email - if the offer sounds too good to be true - it probably is
- Keep your anti-virus and firewall software up-to-date
- Avoid using public computers for Internet Banking, eg: Internet cafes, libraries or hotels
Steps to get it up and running
Select your Payment Gateway - Choose who you want to use e.g Netregistry or eWay. For example Netregistry has a set fee per month and no transaction fee however eWay may be cheaper if you have low transaction volumes but has a $ .50 transaction fee per transaction. Find out the banks that your preferred Payment Gateway use.
Apply for an Internet Merchant account - Netregistry uses St George and NAB, eWay uses St George, Bank SA, ANZ and CBA. Now you have to negotiate yourself a good deal with the bank - this is by far the most difficult part of the whole excercise. Try to compare banks and be prepared for some differences. Some banks are far more welcoming for some industries than others.
- ANZ ph 1300 366 988
- Commonwealth Bank ph 1800 730 554
- National Australia Bank ph 1300 369 852
- St George Group incl. Bank SA ph 02 9952 0989
Set up the website - this is where you use your web developer (hopefully me) to set up the site to securely carry out transactions. Of course all of this is quite useless if no one can find your site. Make sure your web developer understands how to actively improve your site in search engines like Google. It is easy to test this, look at their existing portfolio of sites - enter competitive keyword terms into Google and see if the site comes up on the first page.
Site design is also important as good design will lead your customers into a process that keeps them away from distractions and helps to gain a sale. A professional look is also important - your customers need to feel confident the transaction is safe.
Sometimes I can secure a discount for my customers with certain Gateways especially in the first year when you a paying for the new website. Any cost saving is appreciated by my clients espicially if it is a new site.
An alternative - using Commweb cutting out the external gateway
You can cut the leg work down to 2 organisations :-
1. The bank e.g. Commbank
2. Your web developer e.g. me
Commweb has been chosen here but other banks may have similar products. Commbank have replied to my enquiries and have patiently explained thier products.
Firstly there are some hefty fines and possible loss of use for people using normal merchant facilities to process credit cards via the Internet. The credit card companies themselves may fine up to $ 50,000 in some cases.
So is someone suggests using non secure Internet solutions or even email you may be putting your business at serious risk.
Using Commweb the advantage is you can setup your
payment solution and then look for a web developer to set your web site for you. The fees you will pay to Commbank are :-
- IT Setup fee (once off)
- monthly access fee
- per transaction fee
- % based on the risk assessment you go through with the bank
From here on as long as you are happy with
your payments you can find a web developer who will set up the system for your web site. The web developer will deal directly with IT setup people of Commbank and install the code in whatever format suits and you are ready to sell.
The bank may want or may approve your application if you have a security deposit.
This can be a good situation once you are processing over 150 transactions per month ( based on averages ).
You can get an indication of the fees from 1800 730 554 (Direct Sales for Merchants). These will vary depending on the risk profile of your business.
To view a live example of this payment system go to www.commwebdemo.com.au
You will notice it takes you directly to the Visa or Mastercard to process the transaction. This also means from a web developers point of view you do not have to set up secure transaction facilities on the web site which will be a cost saving in some circumstances.
If your business does not have a huge profile using recognised institutions like Commbank, Visa and Mastercard can be an advantage rather than the total transaction on your website.
The hosting company the web developer uses will need to have the Commbank components available or be able to set them up.
Commbank also have a VirtualPOS BatAuth product.
VirtualPOS BatAuth is a low cost batch solution that lodges credit card transactions electronically for authorisation and value creation. This solution may be useful to busniess's that do less than 150 transactions per month.
Phil Hoile - GoldCoastLogin.com.au programmer
Griffith University Lecturer in industry courses
- e Business & advanced e Business
Email Me
Disclaimer Information is presented here that may go out of date. This is intended as a guide, consult the web sites of Solution providers for up to the minute information.
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