Using Google Local Business Center
Google Local Business Center is trying to make local search results more relevant.
Often sites listed in the Local Business Center will be listed at the top of search results next to a map. This depends on the search query and the listings Google has.
There are advantages to being listed (any Google product has its advantages in Search Engines e.g. YouTube videos)
It allows you to confirm your listing via an automated PIN that can be phoned or posted to you to confirm your listing.
How to set up a Local Business listing
 If you do not have a Google account you need to set one up - the one login can be used across many products. You can set one up at step 2.
 Go to Google Local Business Center login to your account - enter the details of your business
Google can locate you on its map from your address information.
Enter your category - this is important to be listed accurately. There is other information you can also add like payments accepted.
 Finally Google will (based on your choice) contact you to confirm your entry before it is listed.
Raising your local business center ranking in Google
These are not definitive answers as I don't really know but are suggestions based on my research
- Update your listing add Photos Videos from YouTube etc.
- Send links to your actually listing from your website
- Use keywords in your company name (a bit late now you may say)
- Obtain ligitimate reviews
The rankings in Google local business center have a different alogorithm than normal 'organic' search results in Google. Actively using it and adding content would certainly improve your ranking.
Update: There is a relationship to your web search ranking and your results in Google Local Business Center results. Perhaps this is an update from Google in response to established sites getting trumped by sites using Google Local Business Center. When I have some more info I will post it here.
Google Maps
Google maps can be added to your site and integrated into databases e.g. check Gold Coast Accommodation Map and Marine Centre Virtual Trail as examples we have created.
So if you would like to be at the top of search engines and have a site with some technical advantages please contact us.
I do have a SEO (Search Engine Optimisation) package for $ 1100 that includes active tracking and minor alterations to that site to really give it a boost. It also includes generating quality links to improve overall page rank.
Read our article Yellow Pages vs Search Engines.
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Phil Hoile - GoldCoastLogin.com.au programmer
Griffith University Lecturer in industry courses
- eBusiness, advanced eBusiness & eCommerce
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