Website speed test claims put to the test

  • Sep 5, 2017

Website speed test claims put to the test

A recent article in a local paper came with the headline "Websites warned to get up to speed".

So one would expect the authors to be an exemplorary example of these techniques.
But no - and here lies the problem of self-procalimed "experts" - sometimes they are not - but they get away with the label and run with it.

The first test I did was validate their site - put simply validation means the code is tested to meet standards.

They had 2 title tags and a host of other errors like spaces in the phone number. Very sloppy - even the code looked sloppy.
A quick way to check code is to look at it - every page can be viewed - even a non coder can right-click (view page source) and have a look under the hood.
Is the code neat and ordered or is it a dogs hind leg?

John Mueller Website Speed
John Mueller, Webmaster Trends Analyst at Google

What scripts are loading?

I boldly ventured to the contact us page and found a myriad of scripts loading that are not even used on the page.
Speed tests do not actually test these issues but imagine the pointlessness of being an architect and towing a cement mixer to every job (when you are not using it).

Slow Loading Website
This site loads slowly and has too many embedded JS scripts

Compare to below the results speak for themselves -:

Website Speed Test Results

Site speed needs to be in context of the website

"Slow loading sites frustrate users and negatively impact publishers. In our new study, "The Need for Mobile Speed", we found that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load."
www.doubleclickbygoogle.com

We use SEO to enhance websites - SEO is about quality content on a quality platorm.

Speed tests are one of many factors Google take into account.
Google is quite focussed on the Mobile experience hence the need for responsive websites.

Eventually I did some speed comparisons and was less than impressed - so enough of that here are some examples of what we I can produce -:

Pool Care Gold Coast - website designed around a mobile experience. A one page site can enhance the mobile experience and can also work in Google.

Hearing Aid Prices - 1000s of sales and enquiries generated from this site - the first site in Australia to list hearing aid prices across major brands

Thyroid Treatment Gold Coast - simplicity and easy to read mobile friendly site about thyroid treatments - notice how the site folds up nicely on a mobile phone (you can simulate this by reducing the size of your browser).

Leadership Development Sydney - sites aimed at selling products or services in an authoritive manner need to be able to walk the walk (not pass a test with code that should not even be there anyway as per the example above)

Other Articles

Oct 9, 2018 Anatomy of a local Google Search
Sep 19, 2018 A French Affair and Dangerous Liaisons
Sep 17, 2018 Break-even Analysis for Bookkeeping
Aug 23, 2018 Recycled Timber Architecture Features
Aug 9, 2018 The Un-natural Art of the Wheel
Aug 3, 2018 How much should you spend on a website?
Jul 24, 2018 A Brief History of Kimono and Obi
Jul 11, 2018 What do we mean by home automation?
Jul 11, 2018 Southport Mechanic
Jun 6, 2018 Seeing Red over Cola
Jun 4, 2018 TERMITES - PLAYING THE GAME
May 28, 2018 Why a Multi-Skilled SEO offers better value
May 11, 2018 How does the DREAM turn into a SCREAM?
May 7, 2018 The Alarming History of Geese, Dogs and Bells
Apr 5, 2018 Air Spider
Mar 13, 2018 Planting a hedge fence
Feb 9, 2018 Life Saving Tyre Accessories
Feb 6, 2018 The bakers oven stops
Dec 6, 2017 Relationship Counselling - the volatile couple
Nov 9, 2017 Don't kill the ants
Oct 25, 2017 Plumbing, the Ancient Art of Managing Water
Oct 11, 2017 The Secret Life of Micropiles
Sep 29, 2017 Foundation Underpinning
Sep 8, 2017 Termites the secretive pest
Sep 7, 2017 Sharing your Google Analytics
Aug 23, 2017 Custom Timber Dining Tables
Jun 23, 2017 Kitchen Renovation Alfresco BBQ
Jun 12, 2017 Hire a photo booth
May 10, 2017 My Site Dropped out of Google
Apr 20, 2017 Recycled Timber comes with a story
Apr 8, 2017 Light Up Your Home
Dec 12, 2016 Evolving eCommerce with SEO
Dec 5, 2016 Image Manager 4 Released
Oct 14, 2016 Classic Gold Coast
Sep 26, 2016 Techheads who can market
Sep 9, 2016 Issues with childhood photography
Aug 30, 2016 Never Make an Impulse Appliance Purchase
Aug 15, 2016 Using the potential of YouTube
Aug 2, 2016 How to add a review to Google Places
Jul 26, 2016 Servicing your air-conditioner
Jul 22, 2016 Eco-friendly Home Building
Jun 13, 2016 Timber Floors
May 13, 2016 Timber Furniture Gold Coast
Apr 13, 2016 Interactive Charts
Feb 18, 2016 Ideas for creating passive income
Jan 29, 2016 Better Childhood Photography
Dec 30, 2015 Gold Coast Real Estate
Nov 20, 2015 Feed-in Solar Tariffs Queensland
Nov 5, 2015 Kindergarten Photographers
Sep 23, 2015 Low Budget High Impact Web Videos
Sep 8, 2015 Pool Inspection Laws Queensland
Jul 23, 2015 Protection against power surges
Jul 13, 2015 Intelligent Security Systems
Jun 17, 2015 Advanced Security Cameras
Jan 15, 2015 Is your security provider licensed?
Jan 6, 2015 Inspired by Necessity
Dec 7, 2014 Social Media vs SEO for sales generation
Nov 1, 2014 Responsive Websites vs a Mobile version
Sep 8, 2014 Simplify Writing - Get that job
Apr 8, 2014 Cockroaches like BBQs too
Mar 27, 2014 Admin System Mark 3
Feb 12, 2014 HTML5 improving SEO and Social Interaction
Jan 17, 2014 TV Commercials with impact - on time
Dec 2, 2013 Negative SEO
Nov 29, 2013 A flexible e-mail system
Nov 13, 2013 Social Media Strategies for SEO
Oct 15, 2013 Web Video Production
Sep 26, 2013 Soft drinks can damage your teeth?
Aug 29, 2013 Haridresser Gold Coast
Aug 26, 2013 Jet Boat Ride Gold Coast
Aug 6, 2013 Dental Site Videos
Aug 3, 2013 Gold Coast Tradesman Directory
Jul 2, 2013 Creating audio for your site via your iPhone
Apr 23, 2013 Yellow Pages Google Partnership Unfair
Aug 17, 2012 Facebook Account Security
Jul 6, 2012 Gold Coast a great place to Study
Dec 22, 2011 New Real Estate System
Oct 17, 2011 Managing your domains a quick guide
Apr 4, 2011 Our Facebook Application
Feb 1, 2011 Video Marketing
Jan 5, 2011 Questions to ask your web developer
Dec 28, 2010 Health and Fitness sites
Dec 28, 2010 Surfboard for sale site launched
Dec 9, 2010 Why is my content management system so slow?
Nov 26, 2010 Google now includes local places results
Oct 31, 2010 Getting Listed on Google Places very important
Oct 19, 2010 Security Systems site launched
Sep 28, 2010 Google Personalized Searches
Sep 13, 2010 Web Marketing To Green or Not to Green? Beware!
Sep 9, 2010 Jet ski or Jet boat Gold Coast
Jul 19, 2010 Java Web Hosting
Jul 7, 2010 Assess your eCommerce opportunities
Jun 11, 2010 DIY SEO
May 26, 2010 Planning a website
Apr 22, 2010 Enhanced Email Marketing Tool for your website
Apr 12, 2010 Site Speed is important for Google
Mar 26, 2010 360 degree Panoramas + Google Maps

A Gold Coast SEO and Web Developer