A web video can continually work for you long after you have produced it.
Here are a few answers to key questions about web video production that should help convince you it is worth doing well or at least learning more about.
You may find you start paying attention to TV ads and film techniques in a different light once you work on web videos.
A successful web video is an art - we are often surprised how some simple messages become very effective marketing tools.
Copyright laws apply to just about any digital item. You do not need a copyright symbol on an item for copyright to apply to it.
You need to get permission from the owner of any material used.
This is very important because if you produce a web video and put it online, you may have to remove it and lose the audience and momentum it has created.
Audio is an important aspect of any video production.
We are so used to high quality audio even more so with the advent of home theatres.
You can never get a lousy audio recording and make it perfect - so the best technique is to get the best quality to begin with.
Sometimes you can edit post production, recording separate audio - however sometimes the ambient sounds are there for a reason e.g. birds or road noise.
Good audio can include the use of a mixer and quality microphones to get a quality sound.
Sound is one area not to compromise.
A call to action is something to prompt the viewer to act - so yes a call to action is very important as they are proven to improve response.
Getting a response not just a view is very important.
Absolutely as long as they are going to remain family and friends.
Some people are naturally authentic, photogenic and elicit trust.
The length of the video depends on the audience, their attention span and how to convey a message to them.
You can test this out on an audience before launching.
When lecturing at Griffith University in IT is was a privilege to be able to test students reactions to both websites and videos.
Ideally you would test your video in front of the right demographic.
Add a comment to this article via your Facebook Login
09/08/2018 The Un-natural Art of the Wheel »
03/08/2018 How much should you spend on a website? »
24/07/2018 A Brief History of Kimono and Obi »
11/07/2018 What do we mean by home automation? »
11/07/2018 Southport Mechanic »
06/06/2018 Seeing Red over Cola »
04/06/2018 TERMITES - PLAYING THE GAME »
28/05/2018 Why a Multi-Skilled SEO offers better value »
11/05/2018 How does the DREAM turn into a SCREAM? »
07/05/2018 The Alarming History of Geese, Dogs and Bells »
05/04/2018 Air Spider »
13/03/2018 Planting a hedge fence »
09/02/2018 Life Saving Tyre Accessories »
06/02/2018 The bakers oven stops »
06/12/2017 Relationship Counselling - the volatile couple »
09/11/2017 Don't kill the ants »
25/10/2017 Plumbing, the Ancient Art of Managing Water »
11/10/2017 The Secret Life of Micropiles »
29/09/2017 Foundation Underpinning »
08/09/2017 Termites the secretive pest »
07/09/2017 Sharing your Google Analytics »
05/09/2017 Website speed test claims put to the test »
23/08/2017 Custom Timber Dining Tables »
23/06/2017 Kitchen Renovation Alfresco BBQ »
12/06/2017 Hire a photo booth »
10/05/2017 My Site Dropped out of Google »
20/04/2017 Recycled Timber comes with a story »
08/04/2017 Light Up Your Home »
12/12/2016 Evolving eCommerce with SEO »
05/12/2016 Image Manager 4 Released »
14/10/2016 Classic Gold Coast »
26/09/2016 Techheads who can market »
09/09/2016 Issues with childhood photography »
30/08/2016 Never Make an Impulse Buy »
15/08/2016 Using the potential of YouTube »
02/08/2016 How to add a review to Google Places »
26/07/2016 Servicing your air-conditioner »
22/07/2016 Eco-friendly Home Building »
13/06/2016 Timber Floors »
13/05/2016 Timber Furniture Gold Coast »
13/04/2016 Interactive Charts »
18/02/2016 Ideas for creating passive income »
29/01/2016 Better Childhood Photography »
30/12/2015 Gold Coast Real Estate »
20/11/2015 Feed-in Solar Tariffs Queensland »
05/11/2015 Kindergarten Photographers »
23/09/2015 Low Budget High Impact Web Videos »
08/09/2015 Pool Inspection Laws Queensland »
23/07/2015 Protection against power surges »
13/07/2015 Intelligent Security Systems »
17/06/2015 Advanced Security Cameras »
15/01/2015 Is your security provider licensed? »
06/01/2015 Inspired by Necessity »
07/12/2014 Social Media vs SEO for sales generation »
01/11/2014 Responsive Websites vs a Mobile version »
08/09/2014 Simplify Writing - Get that job »
08/04/2014 Cockroaches like BBQs too »
27/03/2014 Admin System Mark 3 »
12/02/2014 HTML5 improving SEO and Social Interaction »
17/01/2014 TV Commercials with impact - on time »
02/12/2013 Negative SEO »
29/11/2013 A flexible e-mail system »
13/11/2013 Social Media Strategies for SEO »
26/09/2013 Soft drinks can damage your teeth? »
29/08/2013 Haridresser Gold Coast »
26/08/2013 Jet Boat Ride Gold Coast »
06/08/2013 Dental Site Videos »
03/08/2013 Gold Coast Tradesman Directory »
02/07/2013 Creating audio for your site via your iPhone »
23/04/2013 Yellow Pages Google Partnership Unfair »
17/08/2012 Facebook Account Security »
06/07/2012 Gold Coast a great place to Study »
22/12/2011 New Real Estate System »
17/10/2011 Managing your domains a quick guide »
04/04/2011 Our Facebook Application »
01/02/2011 Video Marketing »
05/01/2011 Questions to ask your web developer »
28/12/2010 Health and Fitness sites »
28/12/2010 Surfboard for sale site launched »
09/12/2010 Why is my content management system so slow? »
26/11/2010 Google now includes local places results »
31/10/2010 Getting Listed on Google Places very important »
19/10/2010 Security Systems site launched »
28/09/2010 Google Personalized Searches »
13/09/2010 Web Marketing – To Green or Not to Green? Beware! »
09/09/2010 Jet ski or Jet boat Gold Coast »
19/07/2010 Java Web Hosting »
07/07/2010 Assess your eCommerce opportunities »
11/06/2010 DIY SEO »
26/05/2010 Planning a website »
22/04/2010 Enhanced Email Marketing Tool for your website »
12/04/2010 Site Speed is important for Google »
26/03/2010 360 degree Panoramas + Google Maps »