Google with its Panda and now Penguin updates is targeting spammy SEO techniques.
View our SEO Bad Practices pdf
Some site owners have already paid SEO's who have asked for more money to fix issues with the Google Penguin update. These issues are actually caused by the SEO techniques used.
You know the emails claiming to get you to the top of Google - the techniques often used are very spammy and not appreciated by Google.
A number of new clients have come to me saying their site has dropped out of Google can I help.
Yes - but you may not like the cure.
In some cases if the site does not respond I will suggest scrapping it. We can look for issues like the IP address being black listed.
Usually I will look for a response over a month and hopefully that response occurs and we can work at maintaining the site with better SEO techniques.
Freshness of content is increasingly important to Google, however this does depend on categories of queries that should be fresh. Hence just changing your site every day is not necessarily going to work here. Its important to have a site that can change easily and in a way that improves SEO value.
QDF refers to a query that deserves freshness. So Google will enhance sites with fresh content if the query deserves freshness.
SEO software is used by many SEO's to help choose keywords and construct a site better for Google.
The problem is everyone has access to that software including Google - who will logically look at what techniques are used and alter their algorithms to mitigate them.
Another issue is my sites constantly out rank other more fancied sites in these software packages when a comparison is done.
The approach we take to SEO is exactly what Google constantly reinforces - "Create a popular site"
Logically Google is better at measuring this - if a search is done on a topic and the searchers continually come back to Google to search the same keywords again - the user was not happy with the result.
Hence a popular site is just that - you do not need to tick all the SEO boxes to have a popular site.
Part of the value we add is being a multi skilled developer (Web development, programming video & SEO) who is SEO aware - hence you do not get the site created by the designer and then adjusted later for SEO - it is built for SEO in what I call an Optimised Site.
Not every site we touch turns to gold - sometimes we need to adjust our sites - or find surprisingly high levels of competition in certain areas - this is all part of the process. It does require constant updating of skills and getting a feel for the trends used to measure a quality site.
SEO is still the best value for money in promoting a business especially when it is done properly.
Add a comment to this article via your Facebook Login
06/12/2017 Relationship Counselling - the volatile couple »
09/11/2017 Don't kill the ants »
25/10/2017 Plumbing, the Ancient Art of Managing Water »
11/10/2017 The Secret Life of Micropiles »
29/09/2017 Foundation Underpinning »
08/09/2017 Termites the secretive pest »
07/09/2017 Sharing your Google Analytics »
05/09/2017 Website speed test claims put to the test »
23/08/2017 Custom Timber Dining Tables »
23/06/2017 Kitchen Renovation Alfresco BBQ »
12/06/2017 Hire a photo booth »
20/04/2017 Recycled Timber comes with a story »
08/04/2017 Light Up Your Home »
12/12/2016 Evolving eCommerce with SEO »
05/12/2016 Image Manager 4 Released »
14/10/2016 Classic Gold Coast »
26/09/2016 Techheads who can market »
09/09/2016 Issues with childhood photography »
30/08/2016 Never Make an Impulse Buy »
15/08/2016 Using the potential of YouTube »
02/08/2016 How to add a review to Google Places »
26/07/2016 Servicing your air-conditioner »
22/07/2016 Eco-friendly Home Building »
13/06/2016 Timber Floors »
13/05/2016 Timber Furniture Gold Coast »
13/04/2016 Interactive Charts »
18/02/2016 Ideas for creating passive income »
29/01/2016 Better Childhood Photography »
30/12/2015 Gold Coast Real Estate »
20/11/2015 Feed-in Solar Tariffs Queensland »
05/11/2015 Kindergarten Photographers »
23/09/2015 Low Budget High Impact Web Videos »
08/09/2015 Pool Inspection Laws Queensland »
23/07/2015 Protection against power surges »
13/07/2015 Intelligent Security Systems »
17/06/2015 Advanced Security Cameras »
15/01/2015 Is your security provider licensed? »
06/01/2015 Inspired by Necessity »
07/12/2014 Social Media vs SEO for sales generation »
01/11/2014 Responsive Websites vs a Mobile version »
08/09/2014 Simplify Writing - Get that job »
08/04/2014 Cockroaches like BBQs too »
27/03/2014 Admin System Mark 3 »
12/02/2014 HTML5 improving SEO and Social Interaction »
17/01/2014 TV Commercials with impact - on time »
02/12/2013 Negative SEO »
29/11/2013 A flexible e-mail system »
13/11/2013 Social Media Strategies for SEO »
15/10/2013 Web Video Production »
26/09/2013 Soft drinks can damage your teeth? »
29/08/2013 Haridresser Gold Coast »
26/08/2013 Jet Boat Ride Gold Coast »
06/08/2013 Dental Site Videos »
03/08/2013 Gold Coast Tradesman Directory »
02/07/2013 Creating audio for your site via your iPhone »
23/04/2013 Yellow Pages Google Partnership Unfair »
17/08/2012 Facebook Account Security »
06/07/2012 Gold Coast a great place to Study »
22/12/2011 New Real Estate System »
17/10/2011 Managing your domains a quick guide »
04/04/2011 Our Facebook Application »
01/02/2011 Video Marketing »
05/01/2011 Questions to ask your web developer »
28/12/2010 Health and Fitness sites »
28/12/2010 Surfboard for sale site launched »
09/12/2010 Why is my content management system so slow? »
26/11/2010 Google now includes local places results »
31/10/2010 Getting Listed on Google Places very important »
19/10/2010 Security Systems site launched »
28/09/2010 Google Personalized Searches »
13/09/2010 Web Marketing – To Green or Not to Green? Beware! »
09/09/2010 Jet ski or Jet boat Gold Coast »
19/07/2010 Java Web Hosting »
07/07/2010 Assess your eCommerce opportunities »
11/06/2010 DIY SEO »
26/05/2010 Planning a website »
22/04/2010 Enhanced Email Marketing Tool for your website »
12/04/2010 Site Speed is important for Google »
26/03/2010 360 degree Panoramas + Google Maps »