The organic results (non paid) are now including local places results.
They are combined on certain searches by the Google algorithm.
You will sometimes notice the map on the right hand side of the results. This is a region where we are trained to look for advertising or not look for advertising.
Interestingly research conducted using heat maps shows the maps are rarely clicked however the results are being clicked for local results. (Check the image)
Note heat maps are created from users who are tracked whilst conducting searches in controlled research labs.
This is going to make it harder for companies that don't have a local presence.
There is also a local places spam team at Google to look for sites trying to spam the system.
This also puts a premium on the paid listings for people wanting to reach a certain market without a physical presence.
That could translate to more income for Google.
You could theoretically be a second class citizen if you are physically not there.
Heat maps indicate people do not click on the maps however it is used to indicate a local search.
Refer to the map image.
Makes it harder for non locals to enter a market which can be a benefit to legitimate businesses in an area.
This move is aimed at making results more relevant and attacking spammers who throw up a non local site with some keywords or a domain name like www.goldcoast......com.au
and then try to sell it or rent it.
The myriad of reviews and spammy links used by some SEO companies is going to be downplayed.
SEO constantly evolves - I started SEO before Google existed and many of the moves we see are a result of people trying to manipulate results.
If you have seen a dramatic drop in your results - or you have been advised to go to spammy sites and add reviews etc - you need better advice - a good site with structure and relevant content will out do poorly made spammy sites and Google continues to find ways of counteracting the cheats or those that only have one or two techniques that eventually everyone uses. That is why we are first web developers with our own systems and secondly making sure the clients get to the top of Google ahead of the pack or also rans.
Check our info on getting listed in Google Local Business Center
Add a comment to this article via your Facebook Login
11/05/2018 How does the DREAM turn into a SCREAM? »
07/05/2018 The Alarming History of Geese, Dogs and Bells »
05/04/2018 Air Spider »
13/03/2018 Planting a hedge fence »
09/02/2018 Life Saving Tyre Accessories »
06/02/2018 The bakers oven stops »
06/12/2017 Relationship Counselling - the volatile couple »
09/11/2017 Don't kill the ants »
25/10/2017 Plumbing, the Ancient Art of Managing Water »
11/10/2017 The Secret Life of Micropiles »
29/09/2017 Foundation Underpinning »
08/09/2017 Termites the secretive pest »
07/09/2017 Sharing your Google Analytics »
05/09/2017 Website speed test claims put to the test »
23/08/2017 Custom Timber Dining Tables »
23/06/2017 Kitchen Renovation Alfresco BBQ »
12/06/2017 Hire a photo booth »
10/05/2017 My Site Dropped out of Google »
20/04/2017 Recycled Timber comes with a story »
08/04/2017 Light Up Your Home »
12/12/2016 Evolving eCommerce with SEO »
05/12/2016 Image Manager 4 Released »
14/10/2016 Classic Gold Coast »
26/09/2016 Techheads who can market »
09/09/2016 Issues with childhood photography »
30/08/2016 Never Make an Impulse Buy »
15/08/2016 Using the potential of YouTube »
02/08/2016 How to add a review to Google Places »
26/07/2016 Servicing your air-conditioner »
22/07/2016 Eco-friendly Home Building »
13/06/2016 Timber Floors »
13/05/2016 Timber Furniture Gold Coast »
13/04/2016 Interactive Charts »
18/02/2016 Ideas for creating passive income »
29/01/2016 Better Childhood Photography »
30/12/2015 Gold Coast Real Estate »
20/11/2015 Feed-in Solar Tariffs Queensland »
05/11/2015 Kindergarten Photographers »
23/09/2015 Low Budget High Impact Web Videos »
08/09/2015 Pool Inspection Laws Queensland »
23/07/2015 Protection against power surges »
13/07/2015 Intelligent Security Systems »
17/06/2015 Advanced Security Cameras »
15/01/2015 Is your security provider licensed? »
06/01/2015 Inspired by Necessity »
07/12/2014 Social Media vs SEO for sales generation »
01/11/2014 Responsive Websites vs a Mobile version »
08/09/2014 Simplify Writing - Get that job »
08/04/2014 Cockroaches like BBQs too »
27/03/2014 Admin System Mark 3 »
12/02/2014 HTML5 improving SEO and Social Interaction »
17/01/2014 TV Commercials with impact - on time »
02/12/2013 Negative SEO »
29/11/2013 A flexible e-mail system »
13/11/2013 Social Media Strategies for SEO »
15/10/2013 Web Video Production »
26/09/2013 Soft drinks can damage your teeth? »
29/08/2013 Haridresser Gold Coast »
26/08/2013 Jet Boat Ride Gold Coast »
06/08/2013 Dental Site Videos »
03/08/2013 Gold Coast Tradesman Directory »
02/07/2013 Creating audio for your site via your iPhone »
23/04/2013 Yellow Pages Google Partnership Unfair »
17/08/2012 Facebook Account Security »
06/07/2012 Gold Coast a great place to Study »
22/12/2011 New Real Estate System »
17/10/2011 Managing your domains a quick guide »
04/04/2011 Our Facebook Application »
01/02/2011 Video Marketing »
05/01/2011 Questions to ask your web developer »
28/12/2010 Health and Fitness sites »
28/12/2010 Surfboard for sale site launched »
09/12/2010 Why is my content management system so slow? »
31/10/2010 Getting Listed on Google Places very important »
19/10/2010 Security Systems site launched »
28/09/2010 Google Personalized Searches »
13/09/2010 Web Marketing – To Green or Not to Green? Beware! »
09/09/2010 Jet ski or Jet boat Gold Coast »
19/07/2010 Java Web Hosting »
07/07/2010 Assess your eCommerce opportunities »
11/06/2010 DIY SEO »
26/05/2010 Planning a website »
22/04/2010 Enhanced Email Marketing Tool for your website »
12/04/2010 Site Speed is important for Google »
26/03/2010 360 degree Panoramas + Google Maps »