With so many gateways and payment solutions out there which is best for you.
We look at different solutions and mention the pros and cons of each.
This article is not designed to recomend any solution but to help in any decision.
In an article in the Australian Financial Review there is discussion about banks and payment-card groups benefiting by "clipping the ticket multiple times" as the payment goes from you to a merchant via a number of electonic gateways.
Hence the better we understand how this system works we increase the chances of reducing these costs.
Unfortunately the EFTPOS system that underpins our electonic payments from bricks and mortar businesses still cannot be used on the Internet.
Advice on Shopping Carts
We either build a custom cart for your site or integrate an offsite system that can process PayPal and Credit Cards where you manage yourself. What type of system you choose really depends on your budget and your familiararity of the Internet.
New EFTPOS style payment system for the Internet
The big Australian banks are working on a new EFTPOS style system that would work on the Internet. It is called MAMBO and is designed for the banks to not lose as much revenue to Visa and Mastercard systems. This may be something to consider if you are planning an eCommerce site soon.
PayPal is always a good start due to it's features and security. eWay have some great new products that can have you up and running quickly without the need for a seperate merchant account.
With security being an issue the solution that suits you depends on what you are selling.
A charge back on data downloaded is a completely different story to sending a Teak kitchen table halfway around the world only to have a charge back. A charge back occurs where a customer disputes a transaction and the merchant must refund the value of the goods / services. This is a problem as proving that an item has been ordered and received is up to the Vendor. So its not just fraudulent use of a credit card that is the issue, its the denying of ordering and recieving goods that can be a problem.
This is an issue of a standard contract which involves offer, acceptance and consderation. This works fine in a bricks and mortar store but certainly was not designed for the web.
You may also need to consider ensuring your web site terms and conditions protect you against implied warranty by adding a disclaimer.
Pay Pal has a variety of low cost solutions.
PayPal may be convenient for individuals (who cannot get a credit card merchant account) and businesses deterred by the level of credit card fees charged by some institutions.
It can be as simple as a Buy Now button. This is good for one product and cannot handle aggregate sales of multiple products.
PayPal Buy Now Buttons can be programmed and customised to in many examples eliminate the need for a shopping cart and the extra complexity a shopping cart requires.
One drawback with PayPal is buyers seem to need to login or as a minimum are faced with a fairly complex page when purchasing by credit card.
This will be the lowest cost scenario with the least chance of technical hicup as it is simply a button with some code created by PayPal with the option of it being enhanced by a programmer. Changes you can make to the button include-:
When you have multiple products or need to aggregate sales from a basket you need a shopping cart. It seems everyone has a shopping cart to sell. They simply allow you to add items continue to shop, remove items or process a payment.
You can use a free shopping cart that Pay Pal provide or you can integrate your own or your web developers shopping cart.
Web buyers may be put off by going from your web site to PayPal's site - however you can customise the page that PayPal displays, but it is still going to another site. Any situation where a prospective buyer leaves your site is best avoided. If it is a recognised institution (e.g. a bank) or PayPal.
PayPal may not support the currency you wish to trade in. It supports Australian Dollars, Canadian Collars, Euro, Pounds Sterling, Japanese Yen and U.S. Dollar.
With PayPal, you pay as you go with rates as low as 1.1% - 2.4% + $0.30 AUD per transaction.
Fees for receiving payments from buyers in Australia
|Standard Rate||Merchant Rate (qualification required)|
|Monthly Received Payment (AUD)||$0.00 AUD-$5,000.00 AUD||$5,000.01 AUD-$15,000.00 AUD||$15,000.01 AUD-$150,000.00 AUD||> $150,000.00 AUD|
|Fees per transaction (AUD)||2.4% + $0.30 AUD||2.0% + $0.30 AUD||1.5% + $0.30 AUD||1.1% + $0.30 AUD|
You can refund the entire amount of a transaction or portions of it. When you issue a refund, the gross amount of the refund is sent to the buyer. The gross amount equals the net amount of the original transaction plus the refunded fee from PayPal.
Gross Amount = Net Amount + Refund Fee
If you issue a refund within 60 days, PayPal credits the original transaction fee for receiving the payment to your account. For partial refunds, PayPal credits a percentage of the original transaction fee based on the refunded amount. When you issue a refund after 60 days, your original transaction fee for receiving the payment is not credited to your account.
Paypal in Australia now allow you to call them directly to discuss their various products. ph 1800 729 725
PayPal Website Payments Pro may be a good option for cutting out the fees. Their prices look very attractive and seem to be lower if you use Paypal express checkout.
I have personally not used this system however being PayPal I am very keen to try this. You can use off the shelf shopping carts or a custom shopping cart.
More info on PayPal Website Payments Pro »
PayPal notifies you of a sale and lists all the information in an easy to read format that would allow you to process that sale from that email. Below is an example a notification of payment received -:
Stripe was used by our clients www.futureshape.com.au who specialise in leadership workshops
Stripe requires an SSL certificate to ensure security. Check the eBook for sale - notice the https indicating a secure transaction.
Stripe has some nice features that remove the need for a complex shopping cart for most transactions. A skilled programmer can pass information into the payment processing section - avoid any duplicate entry of information but ensure a quick seemless process.
eWay recently bought their services much inline with PayPal with a couple of great features -:
Same Day Settlement - get your cash fast
Plus other awesome features, including:
All in one way to take credit card payments
Flat fee per transaction promise
No hidden fees - ever!
100% Australian owned
Merchant account included
Secure, reliable, fraud protection
24/7 phone and helpdesk
Volume based discounts
These are great features backed with knowledgable help - they are never easy to set-up unless using the PayNow buttons which is cut and paste for transactions accepted on your site.
You could take manual transactions from your phone - even a mobile phone without monthly fees.
Check the PayMate site for up to date details on Australian Charges for PayMate
Some online sellers do not actually process the transaction live or may only get it authorised by a company like Authorize.Net The payment is actually manually entered. This requires (not always happening) secure encryption of the users credit card details when storing in a database.
Authorize.net in Australia
According to the website the Affiliate Reseller Program is available to companies with a US Tax ID or EIN and a US based bank account. This probably also applies to creating an account - we are contacting Authorize.net to verify this.
If you have read up to here you will realise why e-commerce is such a difficult area. Your customers will need to feel comfortable tranacting over the web.
A custom quality website is a must. Being found in search engines under your keywords is also very important.
Combine a quality product, search engine strategy and a quality design that helps to engage your viewers will lead to sales. The feeling you get when all these come together is well worth the effort.
If you are going to be serious about transactions over the net you are going to need a merchant account with a bank e.g. St George or NAB and many other Australian banks. This allows the buyer to stay on your website to complete the transaction and to receive confirmation of payment.
You apply for a merchant account and then need to organise a Gateway or organise the Gateway and then the merchant account. Check this article for some useful Comparisons of Internet Merchant Accounts. It lists all the fees for various banks on items like
Approval by banks for Online Merchant facilities are understandably strict. Be prepared for a detailed application form. Companies that handle gateways include:-
Gateway providers charge on a per transaction basis. This is generally forced upon them and should be considered a given cost.
Some charge fees for duplicate transactions and reversals but again they are charged for these themselves.
The bank needs to determine what type of risk you are.
If you are what they term a new business you may need to furnish a business plan and cash flow projection.
At the time of writing St George charge the following fees-:
Hence it is important to do your homework. Depending on your business if you have few transactions at higher amounts or many transactions you will need to know industry averages and all information that will help you bargain.
New businesses are obviously regarded as risky so previous success in business may help.
For example you may wish to use eWAY or Netregistry as your payment gateway. Using either of these gateways allows you to process payments securely on your website without leaving it. The programmer (web develper) will add some code and ensure SSL (Secure Socket Layer) is used to encrypt the transaction and will use example code provided by either company.
Your websites programming language may be PHP, .NET or Java. This code needs to communicate with the Payment Gateway which in turn processes the transaction. Your web developer uses this code to attach your shopping cart or link information to the payment gateway for processing. Most payment gateways offer a variety of languages and options for your web developer to use.
Online fraud is booming in Australia. One estimate is $71 million for the year ending December 31, 2008 with nearly half the total fraud on local cards.
This is an excerpt from NAB Credit Card Security
Tips to help protect your financial identity:
Apply for an Internet Merchant account - Netregistry uses St George and NAB, eWay uses St George, Bank SA, ANZ and CBA. Now you have to negotiate yourself a good deal with the bank - this is by far the most difficult part of the whole excercise. Try to compare banks and be prepared for some differences. Some banks are far more welcoming for some industries than others.
Westpac have a good system with Payway.
Select your Payment Gateway - Choose who you want to use e.g Netregistry or eWay. For example Netregistry has a set fee per month and no transaction fee however eWay may be cheaper if you have low transaction volumes but has a $ .50 transaction fee per transaction. Find out the banks that your preferred Payment Gateway use.
Set up the website - this is where you use your web developer (hopefully me) to set up the site to securely carry out transactions. Of course all of this is quite useless if no one can find your site. Make sure your web developer understands how to actively improve your site in search engines like Google. It is easy to test this, look at their existing portfolio of sites - enter competitive keyword terms into Google and see if the site comes up on the first page.
Site design is also important as good design will lead your customers into a process that keeps them away from distractions and helps to gain a sale. A professional look is also important - your customers need to feel confident the transaction is safe.
Sometimes I can secure a discount for my customers with certain Gateways especially in the first year when you a paying for the new website. Any cost saving is appreciated by my clients espicially if it is a new site.
You can cut the leg work down to 2 organisations :-
1. The bank e.g. Commbank
2. Your web developer e.g. me
Commweb has been chosen here but other banks may have similar products. Commbank have replied to my enquiries and have patiently explained thier products.
Firstly there are some hefty fines and possible loss of use for people using normal merchant facilities to process credit cards via the Internet. The credit card companies themselves may fine up to $ 50,000 in some cases.
So is someone suggests using non secure Internet solutions or even email you may be putting your business at serious risk.
Using Commweb the advantage is you can setup your payment solution and then look for a web developer to set your web site for you. The fees you will pay to Commbank are :-
From here on as long as you are happy with
your payments you can find a web developer who will set up the system for your web site. The web developer will deal directly with IT setup people of Commbank and install the code in whatever format suits and you are ready to sell.
The bank may want or may approve your application if you have a security deposit.
This can be a good situation once you are processing over 150 transactions per month ( based on averages ).
You can get an indication of the fees from 1800 730 554 (Direct Sales for Merchants). These will vary depending on the risk profile of your business.
To view a live example of this payment system go to www.commwebdemo.com.au
You will notice it takes you directly to the Visa or Mastercard to process the transaction. This also means from a web developers point of view you do not have to set up secure transaction facilities on the web site which will be a cost saving in some circumstances.
If your business does not have a huge profile using recognised institutions like Commbank, Visa and Mastercard can be an advantage rather than the total transaction on your website.
The hosting company the web developer uses will need to have the Commbank components available or be able to set them up.
Commbank also have a VirtualPOS BatAuth product.
VirtualPOS BatAuth is a low cost batch solution that lodges credit card transactions electronically for authorisation and value creation. This solution may be useful to busniess's that do less than 150 transactions per month.
If you are looking for a solution for your company where large transaction volumes are required you may need either a customised solution or a company specialising in this. www.paycorp.com.au have been around for a long time and do provide in-house development. They provide online payment processing to some of the largest website brands in the country such as Woolworths, Grays Online and Roses Only.
Philip Hoile has lectured at Griffith University in e-business, advanced e-business, e-commerce and User Interface Design. A web developer since 1996 specialising in programming website Content Management Systems.
My interest in web marketing stems from a desire to improve client outcomes.
Disclaimer Information is presented here that may go out of date or expresses an opinion. This does contain information from sources I have an association with (i.e. I use thier services)