Research Based Website Design
Would you like to have your website perform well straight away?
With a research based website design we do the following:-
- Analyse your competition and the market overall.
- Create a strategy for your site.
- Use quality designers to put together examples.
- Establish reasonable goals for success.
- Measure whether our design is going to work (Usability benchmarks) against the target audience before launching.
Usability Benchmarks
It is important to test the design against competition and other designs to ensure it is effective. Eliminating other factors (e.g. brand awareness) allows us to assess the design on its merrits.
The cost of a lost opportunity
If your business website is going to be a valuable asset it needs to perform. There is an opportunity cost when building any business. Time wasted on a poor design can be far more than the purchase price of the website.
Website designers are not necessarily market research experts. (Check Why is web development difficult) Marketers often lack an understanding of the web technologies which limits them in this medium.
We have experience in:-
- Practical Market Research techniques.
- Statistical Analysis.
- Web Design.
- Web Programming.
- Search Engine Optimisation.
Having worked conducting marketting research and being able to effectively analyse the results from a target audience is a big advantage.
It means we can eliminate much of the hit and miss approach used on some websites.
Some results surprise us - there are many situations on the web where competing sites actually duplicate each other instead of really testing the market to see what would work best.
Are you interested in finding out more?
Phil Hoile - GoldCoastLogin.com.au programmer
Griffith University Lecturer in industry courses
- e Business & advanced e Business
Email Me
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